break up with hair breakage
the best way to show your hair you care? break up with breakage. according to an amika pro, “literally everything causes damage.” unfortunate, but true. things like environmental stressors, heat, chemical treatments, brushing through wet hair, and even pillowcases can cause hair breakage. who knew your hair could get damaged just by sleeping?
if you’re ready to break up with hair breakage and start over with your hair care, you have to get your facts straight; break-ups never work if you’re not sure of what’s *really* going on. so, how does damage work? our hair is made up of different types of bonds that impact the strength and elasticity of our strands. when we put our hair through stressful situations (i.e. the environmental stressors, heat, and chemical treatments we mentioned), these bonds can break.
how do you prevent that? keep reading for more on how to kure your mane.
in this article:
the kure collection
our repair collection, the kure, was formulated with bonds in mind. they specifically target the hydrogen bonds in our hair, which are the most prone to breakage. infused with bond cure technology, plant butters, and vegan proteins, the kure line targets damage, strengthens strands, and prevents future breakage.
the kure strength repair shampoo and conditioner: build a bond that lasts! this shampoo and conditioner is clinically proven to result in 7x more repair and 55% less breakage when used together as a system.*
*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage
the kure intense strength repair mask: meet the hair mask you’re bound to bond with. packed with hair-loving ingredients, this ultra-rich mask transforms and nourishes dry, damaged hair. it is clinically proven after one use to significantly reduce breakage and prevent future damage, for hair that is 3.2x stronger, 8x more repaired, with 69% less breakage.*
*after one use
multi-task repair treatment: a fast-acting rinse-out mask that works to strengthen your strands and repair damage in a mere 60 seconds. clinically proven to result in 2.4x stronger* hair with 74% more repair* and 58% less breakage. ideal for fine to medium hair types.
*compared to control after three uses, clinically tested.
the closer instant repair cream: even after a breakup, you can always make amends—with your split ends (we can’t help you with your real relationships.) this 2-in-1 leave-in hair treatment and styling cream is a fresh start in a bottle and is clinically proven to seal 96% of your split ends.*plus, it softens, smooths, and banishes frizz—like you just left the salon!
*clinically tested to seal split ends
use protection
in addition to using reparative haircare products, another piece of advice on how to prevent damage is to always remember to use a heat protectant before heat styling.
water sign hydrating hair oil: this highly concentrated oil is clinically proven to result in 2.7x more hydration, 69% less frizz*, and 51% less breakage*. this silicone-free formula boosts shine and protects hair against heat up to 450 °F. remember, a little goes a long way!
*clinically proven.
the wizard detangling primer: the wizard reduces frizz, cuts down on blow-dry time, protects against 450°F heat, and detangles all hair types all while nourishing and softening strands. p.s.—we just conjured up a NEW jumbo size of the wizard to keep tangled hair at bay for longer.
the wizard silicone-free detangling primer: just like our original wizard detangling primer, but we swapped the silicones for squalane. if you don’t know which wizard you prefer, read more here!
the shield anti-humidity spray: this spray shields hair from frizz, humidity, and 450°F heat.spray on damp or dry hair for soft strands and frizz-free hairstyles that are clinically proven to last for 24 hours.*
*clinically tested for heat and humidity protection
blockade heat defense serum: this glossy, lightweight serum blocks hair from 450°F heat and locks in moisture. feel free to use on damp or dry hair to help banish frizz, smooth strands, and add healthy-looking shine.
have questions about your hair care routine or need other product recommendations? contact us (we’re just an email or dm away!) and we’ll help you find the best hair masks, hair serums, and other amika hair care products suited to your strands.