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flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whether it’s a face, hair, or body mask, that ritual of applying and letting it sit can really center you. But what if you don’t have 20-30 minutes to spend in or out of the shower letting a mask soak in? Well, we have solved that problem when it comes to your locks!

the inspiration

 

Introducing, our new flash instant shine mask! This liquid mask only takes 60 seconds (you heard us right) to set in and reveals incredibly shiny and soft hair. The inspiration behind this product came directly from k-beauty splash masks. If you don’t already know, a splash mask is a SUPER concentrated liquid mask that delivers benefits extremely effectively and quickly. According to Alicia Yoon, aesthetician and founder of Asian beauty retailer Peach and Lily, “in Korean beauty tradition, people used to splash and pat water onto the face repeatedly to mechanically cleanse. Some Korean women pat and splash plain water onto their faces up to a hundred times each day.” K-beauty brands started to create liquid masks packed with powerful ingredients to amplify this “patting” process. It’s creation has produced masks like Blithe’s Patting Splash Masks that all target different skin concerns, as well as Boscia’s Tsubaki Splash Mask that can be used in the shower. Both masks take only about 1 minute to see results, which is where we got the idea for flash instant shine mask. Traditionally, cream hair masks should be applied and left on for about 10-20 minutes, but flash instant shine mask gives you its maximum benefits in just 60 seconds. No waiting or sitting required!

 

key ingredients

 

  1. Hydrolyzed flax seed – moisturizes + softens while providing healthy-looking shine
  2. Red wine extract – antioxidants help to rejuvenate, hydrate, and fight frizz
  3. Amino acid complex – smooths the cuticle, boosts hair elasticity and keeps color vibrant
  4. Sea buckthorn oil – rich in vitamin C, A, and healthy omega fatty acids, including the essential omega-7

 

All of these amazing super-ingredients work together to smooth down the hair cuticle. Flash instant shine mask is your quick fix to incredibly shiny, soft, and silky hair. There won’t be a flay away in sight and your hair will look like a 3-year old’s again (why do little kids always have the best hair?!) Best of all…? It’s completely color safe!

 

how to use

 

Fine/oily hair: use in place of conditioner, squeeze water from hair. Apply product in sections from mid-lengths to ends until fully saturated. Wait at least one minute, then rinse. For best results, use 1-2 times a week.

Thick/dry hair: in addition to conditioner, squeeze water from hair. Apply product in mid-lengths to ends until fully saturated. Wait at least one minute, then rinse. For best results, use once a week.

 

the results

 

 

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By Becca King, community manager

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