at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...

whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...