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24 stylists share their best-ever hair advice

at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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model brushing hair into ponytail
how to

heatless hairstyles: amika edition

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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amika styling products with hair blow dryer brush 2.0
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amika predicts: hair looks headlining the 2023 festival season

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...
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Kim Petras posing on Met Gala red carpet
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amika goes behind the scenes of the Met Gala 2023

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...
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hair blow dryer brush 2.0, silken up dry conditioner, and vandal volume powder spray
products

what's your blowout style? a smooth + sleek vs voluminous blowout routine

When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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model spraying perk up dry shampoo
products

phantom hydrating dry shampoo foam has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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multiple flash instant shine masks
products

flash instant shine mask: 60 seconds to shiny + soft hair

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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Soulfood Nourishing Mask with Question Mark Icon
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hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...
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