texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of lift and separation when it comes to your hair? TRUE. according to our amika senior pro educator, Mallory Savery, texture and volume mean very different things, and even texture itself can carry different meanings. texture, Mallory says, “can refer to someone’s natural curl pattern (curls, coils, etc.), OR texture can be used in reference to styling and giving the look and feel of hair that’s tousled and “lived in.” volume, on the other hand, “is a temporary plumping of the roots, mids to ends either by product or styling to give the look and feel of thicker hair.” our volume and texture collections are expertly formulated to create that tousled look, to build volume, and achieve that effortless, big bedhead look we all want.
keep reading to get the full 360 around each collection.
in this article:
texture collection
think about what your hair looks like when you’ve spent the entire day swimming in saltwater and the result is effortless volume and tousled tresses—that’s exactly what our texture collection aims to achieve. texture is all about creating “a visual separation of layers, and mechanically produced curls or beach waves.” un.done volume and matte texture spray delivers that sexy bedhead look and creates instant volume + texture for perfectly-imperfect tousled hair. formulated with zeolite, this negatively charged mineral fights frizz, detoxifies hair, and builds long-lasting volume and texture. other superstar ingredients that help to mattify and purify include antioxidant-rich sea buckthorn and rice starch, which is a light powder that absorbs oil and dirt while pumping up the volume and texture. together, these ingredients work to make sure your stands don’t stick too close together, giving you temporary texture and major lift.
for an even more naturally textured, “hand-styled” look, Mallory suggests applying the shield heat protectant because it feels invisible in your hair, then going in with a quarter-sized amount of curl corps cream through mids and ends. comb curl corps through your and either scrunch it while air drying or hold heat with a blow dryer and diffuser. apply heat to your hair while scrunching it in your hands, remove from heat, and allow your hair to cool before moving onto the next section.
volume collection
it’s new, it’s bouncy and big-hair-making, and it’s the volume collection that deserves a top spot on your shower shelf. our volume collection features big hit volumizing shampoo and conditioner, and rising star volumizing finishing spray to deliver instant and all day volume* to hair. get strands ready for their big hair moment with big hit volumizing shampoo + conditioner, a caffeine-infused wash care duo that packs a volumizing punch without compromising on moisture or a soft-to-touch feel. It’s also fortified with our signature sea buckthorn, glycerin, and volumizing polymers to give strands a big boost of lightweight and volumizing moisture.
for the finishing touch, add rising star volumizing finishing spray into your routine. our new revitalizing spray lifts strands at the roots for instant and all day root lift* without stiffness or crunch. rising star is thoughtfully formulated with carob seed extract, hydrolyzed soy protein, and sea buckthorn to strengthen and protect strands while increasing the diameter of hair fibers for more voluminous-looking hair. its buildable and lightweight formula never feels weightless and delivers visibly fuller-looking hair with long-lasting hold. when all three are used together, they’re a chart-topping styling routine that gives encore-worthy volume.
for a foolproof path to big volume, Mallory recommends beginning with big hit shampoo + conditioner in the shower to create a cleansed, voluminous foundation. next, apply a small amount of brooklyn bombshell to hair that’s about 70% dry, and blow dry upside down to encourage more lift at the root. to go really big on volume, curl hair with a curler or rollers horizontally parallel with the floor; this will create more width and height than if you hold your curling iron vertically. finish the look with rising star finishing spray for extra root-lifting oomph.
*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.
**based on a visual expert grading evaluation of 31 subjects.
the perfect duet
if you’re looking to double up on texture and volume, you can actually combine un.done and rising star volumizing finishing spray for the best of both worlds. first, spray rising star at the roots for instant root lift and heat protection, then spray un.done matte texture spray from mid-lengths to ends for that laid-back, tousled texture.
if you’re just looking to integrate one spray into your routine, it’s key to figure out whether or not moisture is a main concern for you and what you’re aiming to achieve. if moisture and manageability are important to you, you’re probably going to want to lean more towards our volume collection, which will give you lift while maintaining the integrity and health of your hair. our texture collection also has moisture retaining properties. however, if you have an oilier hair type that doesn’t seem to hold much and want that undone look, the texture collection is for you. but, definitely do not feel afraid to cocktail! these collections can totally be mix + matched.
take a look behind the curtain to find out which finishing spray might be right for you:
