the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

value sets available now: which set is right for your hair?

We know it's not even Halloween yet...but we're just too excited to not tell you about our new holiday sets ! 

You’re probably not ready to start your holiday shopping JUST yet, but these value sets are a great way to get your faves at a bundled price. Keep reading to see which set is right for you. And don’t forget, keep these in the back of your mind when it comes time to buy gifts for your friends and family. 

new york minute blow dryer brush set

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This set pairs our easy-to-use hair blow dryer brush with two best-selling styling products to achieve a shiny and high volume blowout at home. Whether you're a hair styling novice or expert, this oh-so-giftable set includes everything you may need to achieve a salon-quality blowout at home, including two free full-size styling products. The 2-in-1 tool combines a round brush and blow dryer for an effortless blowout that's clinically proven to be 2x shinier than the leading competitor. Paired with The Shield Anti-Humidity Spray to protect against heat damage and Perk Up Dry Shampoo for an extra boost of volume, this gift set is perfect for all hair types and textures! 

brooklyn hustle haircare bestsellers starter kit

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Three of our best-sellers in one set! Includes award-winning perk up dry shampoo, an ultra-hydrating mask, and a shine-enhancing styling cream - essentials for all hair types and textures! This set will take any hair routine to the next level. Perk Up Dry Shampoo, a talc and aluminum-free formula, refreshes hair by absorbing excess oil and adding volume. Soulfood Nourishing Mask provides deep conditioning and superior hydration, while Supernova Moisture and Shine Cream gives a frizz-free finish. Hair is left soft, shiny, and looking healthier than ever. 

blonde in the big apple blonde wash + care set

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A blonde essential set that includes purple shampoo, conditioner, and finishing cream to banish brassiness, accentuate cool tones, and hydrate hair. This blonde set includes everything you need to keep your blonde light, bright, and looking healthy. Deep purple pigments work hard to counteract brassy, yellow tones all while lightening for a cool, icy finish. Formulated with Shea Butter and Sea Buckthorn, these formulas provide much-needed hydration and promote overall hair health. Perfect for blonde, silver, and gray shades - whether natural or bleached. 

triple threat bestselling styling set

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Our bestselling styling products that protect, add texture, and refresh in one must-have set for all of your styling needs - great for all hair types and styles. Housed in a limited-edition reusable tin, this trio of styling products is the ultimate triple threat. The Shield protects against heat damage and wards off humidity-inducing frizz. Un.done plumps up strands for beautiful body and volume. Perk Up dry shampoo is the perfect pick-me-up that absorbs oil and extends the longevity of your gorgeous style. 

high rise hair volume wash + care set

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Take your hair to the next level! Get penthouse-level hair with this ultra-volumizing set that plumps strands, while providing thickness, body, and bounce. This set includes everything you need for instant full, voluminous hair and helps to set the stage for a thicker look and feel. Start with 3D Shampoo and Conditioner, which include rice and vegetable protein, to provide plumpness and improve hair's manageability. Finish by styling with Plus Size, a light and airy mousse that won't weigh down your hair. 

By Becca King, community manager

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