

find your personalized hair routine
rooted in results for all strands, we have 11 collections formulated to address every mane concern. take our quiz to mix + match formulas to create your custom routine.
- super-sized signature set
normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer
$118.00$157.00 - super-sized signature set
normcore nourishing shampoo + conditioner + the wizard detangling primer
$115.00$153.00 - the kure strength repair shampoo
forever friend bottle + pouch duo
Rated 4.9 out of 5 stars55 Reviews$45.00$56.00 - the kure strength repair conditioner
forever friend bottle + pouch duo
Rated 5.0 out of 5 stars51 Reviews$45.00$56.00 - bust your brass
cool blonde strength repair shampoo
Rated 4.9 out of 5 stars949 Reviews$28.00-$75.00 - bust your brass
cool blonde strength repair conditioner
Rated 4.9 out of 5 stars636 Reviews$28.00-$75.00 - super-sized signature set
normcore shampoo and conditioner + soulfood mask
Rated 4.9 out of 5 stars293 Reviews$88.00$145.00
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shop all amika hair care products