Skip to content
FREE gift w/ $100* orders (after discounts applied)
shop all
bestsellers
limited-edition holiday sets
the protector color collection
NEW!
body care
gift cards
normcore
collections
anti-frizz + smooth
blonde
color
curl
hold
holiday
hydration
strength repair
shine
signature
texture
volume
product type
accessories + merch
body
dry shampoo
hair oils
heat protection
masks
new
shampoos + conditioners
styling
tools
travel
treatments
trial sets
discover
value sets
save
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
anti-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
hair dryers
thermal brushes
salon + store locator
shop all
hair quiz
custom bundles
rewards
about
our story
signature scent
our superfruit soul
giving back
sustainability
recycle
ingredient glossary
blog
subscribe + save
pro
carry us
pro site
education
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
styling
treatments
masks
custom bundles
value sets
merch
tools
home
discounts-haircare-only
discounts - haircare + swag
show more
filter
sort by:
best selling
quick add
bust your brass
toning + strength repair mask
Rated 4.9 out of 5 stars. 595 reviews.
$44.00
quick add
quick add
power hour
curl hair refreshing spray
Rated 4.7 out of 5 stars. 410 reviews.
$30.00
quick add
quick add
the kure
multi-task strength repair treatment
Rated 4.8 out of 5 stars. 481 reviews.
$34.00
quick add
quick add
top gloss
hair shine spray
Rated 4.6 out of 5 stars. 302 reviews.
$29.00
quick add
quick add
shower cap
pink signature print
Rated 4.8 out of 5 stars. 40 reviews.
$20.00
quick add