image of a model against a purple background. Model is posed holding the standard retail size of our NEW big hit volumizing shampoo (275ml / 9. 2 oz).

ready for a big hit of volume?

introducing big hit volumizing shampoo + conditioner for 2.3x more volume.*

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*clinically tested when using big hit shampoo + conditioner together as a system.

NEW
big hit
volumizing shampoo
$28.00
-
$75.00
NEW
big hit
volumizing conditioner
$28.00
-
$75.00
normcore
signature shampoo
$10.00
-
$63.00
normcore
signature conditioner
$10.00
-
$63.00
mirrorball
high shine + protect antioxidant shampoo
$26.00
-
$68.00
mirrorball
high shine + protect antioxidant conditioner
$26.00
-
$68.00
the kure
bond repair shampoo for damaged hair
$13.00
-
$75.00
the kure
bond hair repair conditioner
$13.00
-
$75.00
hydro rush
intense moisture shampoo
$12.00
-
$68.00
hydro rush
intense moisture conditioner for dry hair
$12.00
-
$68.00
bust your brass
cool blonde repair shampoo
$13.00
-
$75.00
bust your brass
cool blonde repair conditioner
$13.00
-
$75.00
velveteen dream
smoothing shampoo
$28.00
-
$75.00
velveteen dream
smoothing conditioner
$28.00
-
$75.00
reset
clarifying + cleansing gel shampoo
$29.00
reset
cooling gel hair conditioner
$29.00
save$11
NEW
the kure strength repair shampoo
forever friend bottle + pouch duo
$45.00
$56.00
save$11
NEW
the kure strength repair conditioner
forever friend bottle + pouch duo
$45.00
$56.00
forever friend
refillable shampoo bottle
$12.00
forever friend
refillable conditioner bottle
$12.00
save$21
NEW
super strength
strength repair wash + care set
$53.00
$74.00
save$19
NEW
hydration happy hour
hydration wash + care set
$53.00
$72.00
save$21
NEW
sublime shine
shine wash + care set
$53.00
$74.00
NEW
rescue team
hair routine trial set
$30.00
$50.00

clinically proven to wow

power your wash days with performance-packed shampoos + conditioners.

Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.

more volume*

*clinically proven, when using big hit shampoo + conditioner together as a system.

Image of normcore signature shampoo and conditioner against an orange tiled background.

more conditioned*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of the kure shampoo and conditioner against a green tiled background.

less breakage*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.

more hydration*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.

more shine*

*clinically proven, when shampoo + conditioner are used together as a system.

A bright and colorful display of Amika's hair care products featuring six bottles in different vibrant colors. Each bottle has a unique pattern and color, including the normcore shampoo and conditioner, mirror ball shampoo and conditioner, the kure shampoo and conditioner, the hydro rush shampoo and conditioner. The bottles are arranged in a row against a vivid pink background. Surrounding the bottles are various laboratory glassware, such as beakers and test tubes, filled with colorful liquids, along with fresh fruits and candy in glass jars, creating a lively and playful scene. The image emphasizes the energetic and fun branding of Amika products.

power your hair's potential

with a custom shampoo + conditioner routine that's just-right for your strands.

take the quiz

sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

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model pouring refill pouch into forever friend bottle

pal to the planet

purchase your favorite shampoo + conditioner in our refillable pouch size + pair it with our forever friend reusable bottle to make wasteful wash days a thing of the past. using forever friend bottles + refill pouches reduced environmental impact by 98%.* *after using 1 forever friend bottle with 1 sustainable pouch for 2 years, compared to 2 PCR bottles.

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