model with wavy red hair holds amika normcore shampoo + conditioner bottles against a light blue background

30% off sitewide

the biggest sale of the year is happening now! snag a deal on bestsellers, gift sets + more with code: HAIR30

a little something *extra* for you

snag a free gift bag filled with amika-fied goodies + your choice of dream routine or midnight mender treatments when you spend $100.*
an orange tote bag with pink handles that features a white amika logo and large sea buckthorn berries sits against a light blue background

wear it or gift it!

add this reusable tote to cart (it’s just $6!) to wrap up gifts or rep your amika love on-the-go.
amika gift sets against a light blue background
1 gift = 1,000 points
shop our limited-edition holiday sets + score 1,000 points (+ really great hair, too).
shop now
amika:aura hair + body mist appears with the lid off against a blue background
a scent worth gifting (+ keeping!)
treat yourself to NEW amika:aura hair + body mist—a warm fruity floral fragrance you’ll want to gift yourself again + again.
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shop by favorites

shop award-winning bestsellers, last chance products + our value sets for wow-worthy savings.

amika bottles of shampoo, mask, and hair + body fragrance mist float against a light blue background with tiny white sparkles

get ahead of gifting

not sure where to start? our personalized hair quiz can help you find the best products for every hair type on your list.
3 smiling models hold amika:aura hair + body mist in a room with tan walls

refer a friend + rack up points

help a pal become a loyalty member + earn 2x the referral bonus (that's 2,000 points!) when they sign up.
amika hydro rush leave-in conditioner and the wizard detangling primer against a light blue background

merry multitaskers

reach for this duo of leave-in sprays to hydrate, protect against heat + reduce frizz.
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a tube of amika supernova moisture and shine cream sits against a bluish-green background with small white stars
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a tube of amika supernova moisture and shine cream sits against a bluish-green background with small white stars
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step 1
test
a tube of amika supernova moisture and shine cream sits against a bluish-green background with small white stars
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step 1
test