a model with soft, flowy reddish-blond hair holds a bottle of amika soulstruck spray in front of a light orange background

softer hair in seconds

NEW soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.
bottles of amika soulstruck and perk up stand against an orange background

fewer wash days ahead

refresh + soften strands between washes with this duo for dry hair in need of a midweek boost.
amika soulfood mask floating against an orange background

take a moment to mask

as the #1 mask brand in the U.S.,* we’ve got a treatment for all hair in need of moisture, softness + everything in between.
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2024
softness without the wait
soulstruck dry hair mask works in seconds to soften + moisturize dry, brittle hair while boosting overall strength.
a pink comb moves through reddish hair against a pinkish-orange background
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softer hair instantly*
*clinically proven.
a tress of reddish brown hair wraps around amika soulstruck spray. the bottle sits in front of a pinkish-orange background
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more moisturized hair*
*clinically proven.
a hand combs through blond hair in front of a pinkish orange background
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stronger hair*
*clinically proven.

dry, brittle hair has met its mask

one spritz of our new dry hair mask makes strands softer, stronger + more moisturized in seconds.

we spy next-level smoothness. but not *only* for your hair...

we're not gatekeeping this... shop today to receive a FREE sample of our latest launch