a model with soft, flowy reddish-blond hair holds a bottle of amika soulstruck spray in front of a light orange background

softer hair in seconds

NEW soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.
amika soulfood mask floating against an orange background

take a moment to mask

as the #1 mask brand in the U.S.,* we’ve got a treatment for all hair in need of moisture, softness + everything in between.
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2024
bottles of amika soulstruck and perk up stand against an orange background

fewer wash days ahead

refresh + soften strands between washes with this duo for dry hair in need of a midweek boost.

dry, brittle hair has met its mask

one spritz of our new dry hair mask makes strands softer, stronger + more moisturized in seconds.

we spy next-level smoothness. but not *only* for your hair...

we're not gatekeeping this... shop today to receive a FREE sample of our latest launch

big embrace big embrace smoothing whipped body butter
i'm glistening i'm glistening radiant rich body oil
big embrace big embrace smoothing whipped body butter
i'm glistening i'm glistening radiant rich body oil
amika shower thoughts body wash, i'm glistening body oil, and big embrace body butter sit against a pink gradient background with flowers and sea buckthorn berries

try a new fave for free

try up to 4 amika stylist-approved products for up to 14 days, and only pay for what you love + keep!
a Ugandan woman holds a bowl of shea nuts near a tree with a field in the background

proud pals to the planet

get the scoop on our partnership with Forested + learn how we ethically source our shea butter.

test video CTA

testing a video CTA
animated gif showing rising star spray spraying into models hair in front of a purple background
1
rise up
apply rising star generously to the roots.
a GIF (moving image) of a hair stylist using an amika blow dryer to add volume to the root area of a model's long brown hair
2
maximize lift
blow-dry upwards in an exaggerated motion to achieve maximum lift.
animated gif curling iron in model's hair in front of a purple background
3
take it to the top
to go even higher, bump the root with a curling iron to lock in the volume + hold. 

shampoos + conditioners

find the foundation of your wash care routine here:

pro-approved styling products

extend or amplify your style with: