a model with soft, flowy reddish-blond hair holds a bottle of amika soulstruck spray in front of a light orange background

softer hair in seconds

NEW soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.
amika soulfood mask floating against an orange background

take a moment to mask

as the #1 mask brand in the U.S.,* we’ve got a treatment for all hair in need of moisture, softness + everything in between.
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2024
bottles of amika soulstruck and perk up stand against an orange background

fewer wash days ahead

refresh + soften strands between washes with this duo for dry hair in need of a midweek boost.

dry, brittle hair has met its mask

one spritz of our new dry hair mask makes strands softer, stronger + more moisturized in seconds.

we spy next-level smoothness. but not *only* for your hair...

we're not gatekeeping this... shop today to receive a FREE sample of our latest launch

amika shower thoughts body wash, i'm glistening body oil, and big embrace body butter sit against a pink gradient background with flowers and sea buckthorn berries

try a new fave for free

try up to 4 amika stylist-approved products for up to 14 days, and only pay for what you love + keep!
a Ugandan woman holds a bowl of shea nuts near a tree with a field in the background

proud pals to the planet

get the scoop on our partnership with Forested + learn how we ethically source our shea butter.

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*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
animated gif showing rising star spray spraying into models hair in front of a purple background
1
rise up
apply rising star generously to the roots.
a GIF (moving image) of a hair stylist using an amika blow dryer to add volume to the root area of a model's long brown hair
2
maximize lift
blow-dry upwards in an exaggerated motion to achieve maximum lift.
animated gif curling iron in model's hair in front of a purple background
3
take it to the top
to go even higher, bump the root with a curling iron to lock in the volume + hold. 

shampoos + conditioners

find the foundation of your wash care routine here:

pro-approved styling products

extend or amplify your style with:

amika treatments: the wizard silicone-free primer, superfruit star oil, and hydro rush leave-in conditioner against a cream background
we're powered by a superfruit soul
sea buckthorn, an omega-rich berry known to nourish your scalp, skin + strands.
amika normcore shampoo and conditioner and soulfood mask sit against a pink gradient background
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amika shower thoughts body wash, i'm glistening body oil, and big embrace body butter sit against a pink gradient background

30% off sitewide

stock up on everything your strands + skin love, for less. spend $75 + get a free gift, or spend $125 + get one more with code: LOVE30.

gifts on gifts

spend $75* + get an exclusive gift, on us. spend $125* + we’ll throw in one more.

amika normcore shampoo and conditioner and soulfood mask sit against a pink gradient background
your ultimate prep pal
spend $75 + get a free dry body brush for skin so soft, it'll leave you shook.
amika normcore shampoo and conditioner and soulfood mask sit against a pink gradient background
your pocket-sized picks
spend $125 + get a free, exclusive set of our most-loved body + fragrance minis. perfectly portable + ready to glow places.

love amika sale: 30% off sitewide + gifts

shop the love amika sale with 30% off sitewide, no exclusions, plus gifts with purchase at $75 and $125.

shop amika's top deals on shampoo, conditioners, hair masks, treatments and more. shop seamlessly with free delivery on orders $30+ after discounts applied.

a model wears a hot pink towel on their head, wrapped around their hair against a blue background
FREE - add one (1) invigorating body brush w/ $75+ orders
offer terms

Offer valid on www.loveamika.com (http://www.loveamika.com) while supplies last. From 04/30 at 12:00 a.m. ET through 05/14 at 11:59 p.m. ET, orders with a merchandise subtotal of $75 or more (before tax, shipping, and after discounts) are eligible to receive one (1) free invigorating dry body brush. Offer available to U.S. residents only. Offers are not applicable to shipping and handling, or sales tax charges. Offers cannot be applied to previously placed or pending orders. Offers apply to authorized purchases only. Only authorized orders will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of the offer and to modify or cancel this promotion due to system error or unforeseen problems. Other restrictions may apply.

a model wears a hot pink towel on their head, wrapped around their hair against a blue background
FREE - add one (1) glowing places body + fragrance set w/ $125+ orders
offer terms

Offers are applicable only on www.loveamika.com (http://www.loveamika.com) while supplies last. Orders with a merchandise subtotal of $125 or more (before tax, shipping, and after discounts) are eligible to receive one (1) free glowing places body + fragrance minis set. Free item must be selected and added to cart at checkout; limit one per order. Qualifying minimum must be met in a single transaction. Offer available to U.S. residents only. Offers are not applicable to shipping and handling, or sales tax charges. Offers cannot be applied to previously placed or pending orders. Offers apply to authorized purchases only. Only authorized orders will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of the offer and to modify or cancel this promotion due to system error or unforeseen problems. Other restrictions may apply.

a model wears a hot pink towel on their head, wrapped around their hair against a blue background
VIP-only gift: - add one (1) FREE scalp gua sha w/ $75+ orders
offer terms

Offer valid on www.loveamika.com (http://www.loveamika.com). while supplies last. From 04/30 at 12:00 a.m. ET through 05/14 at 11:59 p.m. ET, orders with a merchandise subtotal of $75 or more (before tax, shipping, and after discounts) are eligible to receive one (1) free soothing gua sha scalp comb. Free item must be selected and added to cart at checkout; limit one per order. Qualifying minimum must be met in a single transaction.

Offer available to U.S. residents only. Offer excludes gift cards and prior purchases. Not redeemable for cash. Cannot be applied to previously placed or pending orders. Not valid on shipping, handling, or taxes. We reserve the right to modify or cancel this promotion at any time. Other restrictions may apply.

a model with brown, wavy hair stands in front of a cream background. a pink and orange pattern creates a border. stickers read "use code LOVE30"
30% OFF sitewide w/ code: LOVE30
offer terms

Offer valid on loveamika.com while supplies last. From 04/30/26 at 12:00 a.m. ET through 05/14/26 at 11:59 p.m. ET, get 30% off your entire order when you use code LOVE30 at checkout. All qualifying items must be purchased in the same order. Discount applies to eligible perk up products only. Excludes gift cards, subscriptions, and prior purchases. Cannot be combined with other offers or promo codes. Not valid on shipping, handling, or taxes. One use per customer. Offer available to U.S. residents only and cannot be applied to previously placed or pending orders. We reserve the right to modify or cancel this promotion at any time. Other restrictions may apply.

VIP early access, unlocked

be first in line to score 30% off everything + get a free gift, just for you.* use code: LOVE30

amika vip sale: 30% off sitewide + gifts

get early access to amika’s vip sale with 30% off sitewide, no exclusions, plus gifts with purchase at $75 and $125.

a person's hand runs a comb through brown hair

let's find your formulas

answer a few questions + we’ll recommend all the essentials that actually work for *your* hair.
two hands with soapy lather on them reach for amika shampoo bottles against a cream background

not sure where to start?

take our personalized hair quiz to find perfect-fit haircare for every step of your routine.
a model with their hair flowing stands against a pink and orange gradient background

our scent at every step

love our iconic scent but don't know where to start? take our hair quiz to build your aura-amplified routine.
a bottle of amika dry shampoo spraying against an orange background

want personalized picks?

your perfect perk up is just one piece of the puzzle. we’ll help you complete a customized routine that really works for you.