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Model Spraying Perk Up Dry Shampoo
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a PSA regarding perk up dry shampoo

Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.  As a trust...
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The Shield Anti-Humidity Spray
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silken up dry conditioner has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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Hydration Product Line
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drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
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the wizard detangling primer
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the NEW wizard silicone-free detangling primer

Our bestselling wizard detangling primer now has a partner in protection! We created a new version o...
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