big hit
volumizing shampoo

4.8
Rated 4.8 out of 5 stars
351 Reviews
product image of amika big hit volumizing shampoo in 275 ml / 9.2 fl oz size
model holding a bottle of amika big hit volumizing shampoo. text: ready for a big hit? benefits: boosts volume 2.3x*, weightless moisture, touchable volume, softens + detangles. *clinically proven when using big hit shampoo and conditioner together as a system.
a before-and-after image. model's hair on the left is before using big hit shampoo and conditioner, right side is after. 2.3x more volume*. *clinically proven when using big hit shampoo + conditioner together as a system.
infographic: ingredients that'll make it BIG: sea buckthorn: loaded with vitamin C, A, fatty acid omega 7 + antioxidants. glycerin: adds +retains moisture into strands. caffeine: helps energize limp hair + promote sebum elimination.
image: amika big hit shampoo + conditioner, + rising star volumizing finishing spray. text: volume that packs a performance. instant + all day volume*, 98% said they had instant volume**. *based on a professional evaluation of 56 subjects when using big hit shampoo + conditioner + rising star volumizing finishing spray. **based on a 2 week consumer study of 56 participants when using big hit shampoo+conditioner+rising star volumizing finishing spray.
a before-and-after image. model's hair on the left is before using big hit shampoo and conditioner, right side is after. instant + all day volume*. *based on a professional evaluation of 60 subjects when using big hit shampoo + conditioner + rising star volumizing finishing spray.
infographic: model posing. text reads: "volume that goes all the way", "91% said their volume lasted for 24 hours*, 91% said it added weightless moisture*, 94% said their hair feels touchably soft*". *based on a 7-day consumer study of 32 participants when using big hit shampoo + conditioner together as a system.
discover your wash day hero. the normcore wash duo nourishes + softens hair. ideal for fine to medium hair types. the big hit wash duo adds volume. ideal for flat, fine to medium hair types. the forget frizz wash duo fights frizz + humidity. ideal for frizz-prone medium to thick hair types. the kure wash duo helps strengthen and reduce breakage. ideal for all hair types experiencing damage. the hydro rush wash duo deeply hydrates hair. ideal for dry, textured + coarse hair.
amika big hit is silicone-free, paraben-free, phthalate-free, SLES +SLS-free, color safe, crulety-free, and vegan.
text reads: "our signature superfruit sea buckthorn. nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness and strength."
amika fragrance infographic: text: "the iconic amika scent". image of ingredients: apricot, lily of the valley, sandalwood, pink grapefruit and vanilla
product image of amika big hit volumizing shampoo in 1L / 33.8 fl oz size
ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.
Size:
9.2 oz / 275 ml33.8 oz / 1 l
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what is big hit volumizing shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*


*based on a professional evaluation of 32 subjects.

who it's for

fine-medium hair types (1-3a)

why it's special

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

  • volume that packs a performance: clinically proven for 2.3x more volume**
  • iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
  • soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

how to use?
  1. massage through wet hair.
  2. rinse.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

  1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
  2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
safety information:

avoid contact with eyes.

ingredients
key ingredients
  • caffeine: helps energize limp hair + promote sebum elimination.​
  • glycerin: adds + retains moisture into strands.​
  • sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

sustainability + impact

contains recycled material: *friend to the planet. This bottle is made with 90% post consumer recyclables

HOW TO RECYCLE

Climate NeutralB Corporation
volume collectionshampoosshampoos + conditioners
color safe iconcolor safevegan iconvegan certifiedgluten free iconno gluten contributorsno mineral oil iconmineral oil freeparaben free iconparaben freesulfate free iconphthalate freesulfate free iconsulfate free
introducing NEW big hit volumizing shampoo + conditioner
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word on the street

"If you have fine hair, do yourself a favor and go buy this."

- Who What Wear

works well with...

image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.
how to

how to add volume to your hair

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