Skip to content
FREE SHIPPING ON ORDERS WITH SUBTOTAL $30+ AFTER DISCOUNTS APPLIED
*select one (1) FREE gift w/ $150+ order subtotal
*one (1) free sample will be shipped w/ every order.
shop all
best sellers
normcore
blowout babe
value sets
last chance
limited-edition sets
NEW
collections
holiday
NEW
blonde
curl
detox
hold
hydration
repair
color + shine
signature
smooth
texture
volume
product type
dry shampoo
heat protection
masks
accessories + merch
shampoos + conditioners
styling
tools
travel
treatments
body
value sets
save
merch
hair type
straight (1a-c)
wavy (2a-c)
curly (3a-b)
coily (3c-4a)
zig-zag coil (4b-c)
find my hair type
quiz
hair concern
add shine
color care
curl care
de-frizz/smooth control
heat protections
hold + finish
hydrate
repair + strengthen
scalp care
style extend
texture
volume + thicken
tools
curling irons
flat irons
hair dryers
thermal brushes
salon + store locator
shop all
rewards
hair quiz
about
our story
our superfruit soul
giving back
sustainability
recycle
blog
pro
carry us
pro site
education
subscribe + save 10%
0
all products
bestsellers
hair quiz
new
shampoos + conditioners
treatments
masks
styling
tools
value sets
last chance
merch
home
styling
styling
protect, style, slay, repeat
show more
filter
sort by:
featured
save
$14
NEW
quick add
mission: minis
bestsellers set
4.9
Rated 4.9 out of 5 stars
17
Reviews
$30.00
$44.00
quick add
save
$25
NEW
quick add
ready, set, style
prep, volumize + refresh set
4.9
Rated 4.9 out of 5 stars
23
Reviews
$49.00
$74.00
quick add
save
$19
NEW
quick add
perk up pursuit
dry shampoo trial set
5.0
Rated 5.0 out of 5 stars
21
Reviews
$28.00
$47.00
quick add
NEW
1.8 oz / 60 ml
$16.00
5.3 oz / 185 ml
$29.00
quick add
rising star
volumizing finishing spray
4.8
Rated 4.8 out of 5 stars
185
Reviews
$16.00
-
$29.00
quick add
NEW
1.8 oz / 84 ml
$16.00
5.3 oz / 250 ml
$30.00
quick add
perk up ultra
oil control dry shampoo
4.6
Rated 4.6 out of 5 stars
259
Reviews
$16.00
-
$30.00
quick add
1.8 oz / 68 ml
$16.00
5.3 oz / 199 ml
$30.00
9.5 oz / 358 ml
$43.00
quick add
perk up plus
extended clean dry shampoo
4.8
Rated 4.8 out of 5 stars
981
Reviews
$16.00
-
$43.00
quick add
1.8 oz / 64 ml
$15.00
5.3 oz / 189 ml
$28.00
9.5 oz / 358 ml
$40.00
quick add
perk up
talc-free dry shampoo
4.8
Rated 4.8 out of 5 stars
1,427
Reviews
$15.00
-
$40.00
quick add
NEW
1 oz / 30 ml
$10.00
5 oz / 150 ml
$31.00
11.8 oz / 350 ml
$55.00
17 oz / 500 ml
$90.00
quick add
the wizard
detangling primer
4.9
Rated 4.9 out of 5 stars
3,530
Reviews
$10.00
-
$90.00
quick add
1 oz / 30 ml
$10.00
5 oz / 150 ml
$31.00
quick add
the wizard
silicone-free detangling hair primer
4.8
Rated 4.8 out of 5 stars
915
Reviews
$10.00
-
$31.00
quick add
quick add
power hour
curl hair refreshing spray
4.7
Rated 4.7 out of 5 stars
302
Reviews
$28.00
quick add
1 oz / 42 ml
$10.00
5.3 oz / 218 ml
$30.00
quick add
the shield
anti-humidity spray
4.7
Rated 4.7 out of 5 stars
1,731
Reviews
$10.00
-
$30.00
quick add
1 oz / 36 ml
$10.00
5.3 oz / 192 ml
$29.00
quick add
un.done
volume and matte texture spray
4.8
Rated 4.8 out of 5 stars
1,466
Reviews
$10.00
-
$29.00
quick add
2 oz / 60 ml
$14.00
6.7 oz / 200 ml
$30.00
quick add
brooklyn bombshell
blowout + blow dry spray
4.7
Rated 4.7 out of 5 stars
1,429
Reviews
$14.00
-
$30.00
quick add
1.5 oz / 44ml
$12.00
8.5 oz / 252 ml
$30.00
quick add
plus size
perfect body hair mousse
4.8
Rated 4.8 out of 5 stars
1,181
Reviews
$12.00
-
$30.00
quick add
1.5 oz / 49 ml
$10.00
8.2 oz / 269 ml
$26.00
quick add
headstrong
intense hold hairspray
4.8
Rated 4.8 out of 5 stars
764
Reviews
$10.00
-
$26.00
quick add
1.5 oz / 49 ml
$10.00
8.2 oz / 270 ml
$26.00
quick add
fluxus
touchable, flexible hold hairspray
4.8
Rated 4.8 out of 5 stars
1,606
Reviews
$10.00
-
$26.00
quick add
quick add
top gloss
hair shine spray
4.6
Rated 4.6 out of 5 stars
231
Reviews
$29.00
quick add
notifyMe
glass action hydrating hair oil
universal elixir
4.8
Rated 4.8 out of 5 stars
671
Reviews
$30.00
notifyMe
quick add
blockade
heat defense hair serum, heat protectant serum
4.9
Rated 4.9 out of 5 stars
905
Reviews
$28.00
quick add
quick add
on lock
high hold hair wax
4.7
Rated 4.7 out of 5 stars
56
Reviews
$28.00
quick add
quick add
curl corps
defining cream for curly hair
4.7
Rated 4.7 out of 5 stars
918
Reviews
$30.00
quick add
quick add
curl corps
enhancing gel
4.7
Rated 4.7 out of 5 stars
533
Reviews
$30.00
quick add
quick add
velveteen dream
smoothing balm to tame frizzy hair
4.8
Rated 4.8 out of 5 stars
1,066
Reviews
$30.00
quick add
quick add
the closer
instant split-end seal cream
4.8
Rated 4.8 out of 5 stars
538
Reviews
$30.00
quick add
load more
hair products
hair oils
certified vegan hair care
hair straightening products
silicone free hair products
dry hair products
bestsellers
shampoos + conditioners