1. work a quarter-sized amount of normcore signature shampoo into fully saturated hair.

2. rinse thoroughly + follow up with another shampoo session to double cleanse—allowing you to reap all of the nourishing benefits. rinse once more.

3. apply normcore signature conditioner from mid-lengths to ends, using your fingers or a wide-toothed comb to gently detangle + allow the conditioner to penetrate before rinsing.

4. smooth soulfood nourishing hair mask from roots to ends + allow it to deeply hydrate and repair hair for 5–7 minutes.

5. lastly, rinse hair with cool water to close the cuticle, lock in moisture, + leave a glossy finish.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

key ingredients:

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, d, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange + 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair + scalp. even better, our sea buckthorn is sustainably sourced from tibet!

full ingredients:

normcore signature shampoo
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum

normcore signature conditioner
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Fragrance/Parfum, Glycerin, Butyrospermum Parkii (Shea/Karite) Butter, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Silicone Quaternium-8, Trideceth-10, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask
Water/Eau/Aqua, Cetyl Alcohol, Cetearyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Panthenol, Behentrimonium Chloride, Dimethicone, Propylene Glycol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Phenoxyethanol, Cetrimonium Chloride, Isopropyl Alcohol, Fragrance/Parfum, Ascorbic Acid, Citric Acid, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.

HOW TO RECYCLE