two models with shiny styled hair pose with hands on hips and the frontmost model holds a bottle of amika superfruit star lightweight hair styling oil.

super strong. super smooth. super protected.

meet NEW superfruit star lightweight hair styling oil + experience a superfruit-infused formula for super results. 
Chappell Roan holds a microphone at the 2025 Grammys in front of a bright pink background

how to get Chappell Roan’s award show style

we’ve got the scoop on the steps and formulas Chappel Roan's stylist, Dom Forletta, used to style Chappell for the spotlight.
amika jet-set signature gift set (an $80 value). features a pink and orange travel cosmetic bag, 60ml pouches of normcore shampoo and conditioner, and a travel sized perk up dry shampoo (1.8 oz). the items sit on an orange shelf against an orange background.

goodies galore! 

spend $150 + score a collectible bag ft. a perk up dry shampoo + normcore wash care pouches.
strand superheroes routine set  normcore shampoo, conditioner + superfruit star + perk up + wizard

save 20% on superfruit stars  

shop + save 20% with our bundle of signature favorites, including NEW superfruit star hair styling oil!
amika superfruit star hair oil dispensing from bottle into hand against orange background
your new multitasking hair hero
shields hair from breakage, heat damage + frizz
read more
amika dry shampoos sit against an orange backdrop: perk up ultra, perk up plus, and perk up - all in jumbo value size: 9.5 oz
a *bigger* reason to perk up
perk up ultra joined the jumbos in NEW 9.5oz!  
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an amika mailer box with signature amika products including normcore shampoo and conditioner, perk up dry shampoo and wizard detangling primer and soulfood nourishing mask

subscribe + save 10%

now you can have amika all the time. select your products, choose how often you want them + we’ll make sure they arrive to your door! plus, you’ll get free shipping on orders $30+. pause, skip, or cancel your subscription any time.
sea buckthorn berries on cream background

powered by our superfruit soul

nourish strands, scalp + skin with sea buckthorn.
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Chappell Roan holds a microphone at the 2025 Grammys in front of a bright pink background
featured

how to get Chappell Roan’s award show style

we’ve got the scoop on the steps and formulas Chappel Roan's stylist, Dom Forletta, used to style Ch...
readArticle
superfruit star lightweight hair styling oil blog feature image
new

meet NEW superfruit star lightweight styling oil

introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
readArticle
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where we’re at (and where we’re going!)

an update on our Diversity, Equity, and Inclusion efforts at amika, we're committed to cultivating ...
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sea buckthorn ingredient image
amika universe

everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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