![models posing with amika shampoo and conditioners on a white tile background](https://cdn.sanity.io/images/3x9887l8/usa/b87f2418dd606e27c1090cd5f17b8ca2c790df53-1440x620.png)
![models posing with amika shampoo and conditioners on a white tile background](https://cdn.sanity.io/images/3x9887l8/usa/6f56a39cb5c7463ad8150151b790bfbd7e8d00c3-375x621.png)
every haircare routine needs a hero
conquer every concern with clinically proven shampoos + conditioners.
![an image of a circular amika bag with yellow sunglasses hanging on the right side and two glass bottles of beverage inside the bag on the left side](https://cdn.sanity.io/images/3x9887l8/usa/78a0dce4f40230fa04b95028a8af853aa04c8873-2000x2000.jpg)
![an image of a circular amika bag with yellow sunglasses hanging on the right side and two glass bottles of beverage inside the bag on the left side](https://cdn.sanity.io/images/3x9887l8/usa/78a0dce4f40230fa04b95028a8af853aa04c8873-2000x2000.jpg)
cool off!
celebrate summer with an amika-fied cooler bag—yours free when you spend $150+.
![Image of a hand holding down the nozzle trigger on our NEW 11.8 oz jumbo wizard detangling spray.](https://cdn.sanity.io/images/3x9887l8/usa/102df02254d85fdebcdb97db04d27c8add3df7d0-651x650.jpg)
![Image of a hand holding down the nozzle trigger on our NEW 11.8 oz jumbo wizard detangling spray.](https://cdn.sanity.io/images/3x9887l8/usa/102df02254d85fdebcdb97db04d27c8add3df7d0-651x650.jpg)
we conjured up a new size
keep tangled hair days at bay with a NEW jumbo size of the wizard detangling primer—available here + only here!
![models posing with amika shampoo and conditioners on a white tile background](https://cdn.sanity.io/images/3x9887l8/usa/b4e780f370a10a07449983046bf3a8a684bc81f0-1276x482.jpg)
![models posing with amika shampoo and conditioners on a white tile background](https://cdn.sanity.io/images/3x9887l8/usa/61a02f0867dc857da28f1b203dd757f00e4cf109-335x549.png)
hi there, we're amika!
a friend to hair, hair stylist, her, him, them, and you.
we’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.
latest from the blog
![a collection of amika shampoo and conditioners displayed on a glass shelf](https://cdn.sanity.io/images/3x9887l8/usa/0679ff36e7f1a4134bb937e49698e0a98134ef77-2048x1198.png)
products
the best shampoo and conditioner for your hair
the foundation of every healthy-looking head of hair is a good shampoo and conditioner duo. differen...
readArticle![image of display of Amika's new volumizing hair care products set against a purple background. The image features three products: two tall bottles of "Big Hit" volumizing shampoo and conditioner on the left, and one aerosol can of "Rising Star" volumizing finishing spray on the right. Each product has decorative packaging with intricate patterns and vibrant colors. The background features a pink and purple gradient, emphasizing the playful and stylish branding of Amika. The image showcases the volumizing benefits of the "Big Hit" shampoo and conditioner, as well as the "Rising Star" finishing spray.](https://cdn.sanity.io/images/3x9887l8/usa/a3449175b06baf4985dea2c9f3962d8a36e1ac75-2048x1198.png)
how to
how to add volume to your hair
strands falling flat? are your roots struggling to lift and *really* hit those high notes? maybe you...
readArticle![perk up ultra dry shampoo](https://cdn.sanity.io/images/3x9887l8/usa/145abc92275d8c8200632414feb34e2671d64dee-2048x1198.png)
products
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
readArticle![amika 60 second treatments](https://cdn.sanity.io/images/3x9887l8/usa/c97d9834b9fecbd422533cba6af686d0c13c206c-2048x1198.png)
products
a good hair day’s an amika minute away
let’s face it: life gets busy. whatever you’re balancing–be it work or school, friends or fitness–it...
readArticle![smooth over frizz fighting treatment](https://cdn.sanity.io/images/3x9887l8/usa/ad4cf674fb7cc2270bd3ffcb9e0498fc3b50d6da-2048x1198.png)
products
a frizz-fighting routine right for you
seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...
readArticle![amika NEW smooth over frizz-fighting treatment](https://cdn.sanity.io/images/3x9887l8/usa/1e1bf97356d14d7cdae942a95f036d20db9b727a-2048x1198.png)
products
meet NEW smooth over frizz-fighting treatment
got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
readArticle![amika is b corp certified graphic](https://cdn.sanity.io/images/3x9887l8/usa/cf74847bad135b64a509272aa67743903a89d974-855x500.jpg)
amika universe
amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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