new! meet perk up GUAVA GRANITA dry shampoo
amika x Ellis Brooklyn is back + juicier than ever.
at amika, we like to give our community what you want. so after you loved (+ sold out) our first collab with Ellis Brooklyn, we went back to the dry shampoo drawing board to blend up something even juicier. introducing amika x Ellis Brooklyn perk up GUAVA
GRANITA dry shampoo, a limited-edition twist on the #1 dry shampoo in the US*.
perk up GUAVA GRANITA is made with the same clinically proven oil-removing formula you know + love, now with Ellis Brooklyn's sweet juicy GUAVA GRANITA fragrance. keep scrolling to learn more about the fresh-squeezed scent, our friends at Ellis Brooklyn + why you’ll want to stock up before it sells out.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
in this article:
all about perk up GUAVA GRANITA
perk up GUAVA GRANITA dry shampoo is your sweet escape from wash day, featuring Ellis Brooklyn’s GUAVA GRANITA fragrance, a sweet scent bursting with notes of juicy guava, ripe banana + rich vanilla. it'll transform refresh time into a sun-soaked getaway, where freshly squeezed smoothies are always on hand + that first cold sip hits just right in the heat. plus, like our iconic perk up formula, it’s clinically proven to remove oil + boost volume.
just remember: guava season is short, so act fast! once this limited-edition collab is gone, it's gone.
our iconic formula
it may feature an all-new scent, but perk up GUAVA GRANITA features the same formula you + your stylist trust to extend wash days. the #1 dry shampoo in the US*, it extends time between washes, boosts volume + is clinically proven to remove oil for actually cleaner hair. that's thanks to the invisible rice starch technology, a superfine absorbent powder that leaves no buildup, gritty feel, or white cast. best of all, perk up is suitable for all hair types.
count on perk up GUAVA GRANITA for right-away results + hair that smells incredible, so you can wash less + summer more—no matter where your plans take you. want to add to your dry shampoo rotation? snag the beach day besties, which features perk up GUAVA GRANITA + a travel-size perk up plus.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
meet Ellis Brooklyn
our first collab was so nice, we did it twice! as two clean + female-led Brooklyn brands, teaming up with Ellis Brooklyn was a no-brainer the first time when we teamed up last year for our perk up MIAMI NECTAR dry shampoo. we loved it so much—as did all of you!—we couldn’t resist going for round two.
“the partnership works so naturally because we both create products that fit into everyday routines while still feeling elevated and exciting,” says Chelsea Riggs, amika CEO. “after the amazing response to our first collaboration, coming together again felt like a no-brainer. GUAVA GRANITA captures that playful, escapist energy both of our brands love to bring to life.”
Ellis Brooklyn founder Bee Shapiro echoes that feeling. “our collaboration on MIAMI NECTAR was such a pleasure that it only seemed natural to work together again on our other tropical favorite: GUAVA GRANITA,” she says. “i love that Ellis Brooklyn and amika share our Brooklyn roots, but more than that, we both take the approach that beauty should be fun, enjoyable, and playful.” most of all, she says “it turns the day-two hair refresh into a full-on scent moment.”
we agree! shop the limited-edition collab now—before guava season’s gone for good.
about the author: Lindy Segal
Lindy Segal is a beauty writer + editor based in New York City. in addition to her work with amika, she has collaborated with beauty brands including Sol de Janeiro + Milk Makeup. she also regularly contributes to Harper’s Bazaar, Glamour, Byrdie + other esteemed publications.