what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder (Carrie Bradshaw, is that you?) what about...read more

which amika hair oil is best for me?

As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. This typically means hair masks and hair oils (but...read more

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. Keep reading to see what the future holds for your...read more

get to know our neighbor, David Bender

As a Brooklyn-born brand, we tend to draw inspiration from our New York surroundings—from packaging, to photoshoots, and even our office space, we make sure...read more

meet amika’s NEW water sign hydrating hair oil

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Meet the NEW water sign hydrating hair oil: a...read more

get your amika gifts in time for the holidays!

If you’re anything like us, you’re in shock that the holiday season is more than halfway over (wasn’t it summer, like, yesterday?). Luckily, you still...read more

amika’s cyber monday and black friday sales came early!

You know what they say…early birds get groovy hair (or maybe that’s just us). Regardless, we have started our Black Friday and Cyber Monday sales...read more

a PSA regarding perk up dry shampoo

Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.   As a trusted friend to all, our first priority...read more

amika’s 2022 holiday gift guide

It’s officially November, which means two things: first, time goes by way too fast; and second, holiday shopping is in full force (for some of...read more

behind the scenes of amika’s holiday campaign

ICYMI, our holiday theme this year pays homage to the decade of disco–the ’70s! We went behind the scenes with our creative team to hear...read more

how to get groovy holiday party hair looks

With the weather changing and the holidays approaching, we can’t help but start getting into the spirit (we know, we know, it’s only October). In...read more

give the gift of groovy hair: amika holiday giftsets have dropped

It’s the moment we’ve all been waiting for (drumroll, please)…amika holiday value giftsets have dropped! The ’70s called and amika has answered. This year, our...read more