the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

beach wave fails and how to avoid them

Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more

guide to protecting everything from the summer sun

Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more

the best bike shorts for a summer on-the-go

Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more

if you're feeling patriotic but don't want a backyard bbq

Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more

best travel destinations in the states for beauty lovers

I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more

how to keep your blonde cool in summer

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more

spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her world. From a childhood love...read more

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more

7 ways to get out of a hair rut

Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more

clear your head: it’s time for a scalp detox

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step...read more

the amika guide to Williamsburg

There’s no secret we love Williamsburg! There’s just something different in the air here. An artistic energy that favors the hustlers and turns dreams into...read more

5 quirky but true facts about sea buckthorn berry

Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the superfruit because 1. It’s ultra beneficial...read more

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