Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless. I have spent an embarrassing amount of time trying to perfect this inherently imperfect,...read more
Ahh…summer. There are endless pros to the warm weather season (hello beach days and sundresses!), but on the flip side, there are some cons, too....read more
Whether you have your nose buried in your Instagram feed or your attention focused on real life, you may have noticed that bike shorts are...read more
Whether you’re a local New Yorker or not, there are plenty of things to see and do in the ever so classic Brooklyn. And July...read more
I don’t know about you, but when I think about traveling, one of the first things that comes to mind is grabbing my passport and...read more
If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip down and head out for a...read more
Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedical pharmacology, hair was never far from her world. From a childhood love...read more
Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers are an excuse to slather our faces with brightly hued facemasks...read more
Whether it’s our dating life, fitness regimen, or lunch order – we’ve all been in a rut before. You get a little too comfortable and...read more
We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, tone, moisturize, and repeat. Whether you’re a 10-step...read more
There’s no secret we love Williamsburg! There’s just something different in the air here. An artistic energy that favors the hustlers and turns dreams into...read more
Let’s shine the spotlight on sea buckthorn berry, shall we? We just can’t seem to get enough of the superfruit because 1. It’s ultra beneficial...read more
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