the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more

an interview with amika’s sustainability specialist

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiatives here at amika. As...read more

which amika hair tool is right for me?

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek finish? What if you want a...read more

The NEW double agent 2-in-1 blow dryer + straightening brush is here

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. This new multi-tasking tool transforms hair from damp to...read more

A-train: 5 steps to a bright blonde blowout 

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New Yorkers…the subway) where we’ll share different hair tutorials using...read more

4 perk up dry shampoo questions, answered

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. Dry shampoo deserves a day dedicating to giving thanks...read more

salon spotlight: London Victoria’s

As a salon-raised brand, amika wouldn’t be anywhere without our salons or stylists. So today, we decided to spotlight one of our stylists, Caroline Worden....read more

the 10 perks of perk up dry shampoo

Those of you who are familiar with amika may know that our first break-out product was perk up dry shampoo. Since it launched 10 years...read more

WTF is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ quite a few times. We boast about the superfruit...read more

got grit dry texture paste has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

heist molding blend has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an integral part of our brand, which...read more

your shopping bag (0)

$35.00 away from free shipping!
Your cart is empty
Continue Shopping

OFFERS

  • Select one (1) free sample with every order.
  • free shipping on $35+ orders after discounts applied.
  • FREE gym bag w/ $150+ order.
  • FREE gift set w/ purchase of jumbo high tide deep waver w/ code JUMBOSET

thank you for visiting us in new york—it was such a rush!

to show our appreciation, we want to extend a special offer to you! please sign up for our email list to receive the code.

by signing up you agree to receive marketing communications from us. you can unsubscribe at any time.

Thank You For signing up

check your email inbox
for your unique promo code!