the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

how to hydrate, strengthen, and protect your curls, coils, and kinks 

Welcome to our curly hair routine series!    Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main things to...read more

how to define and style your curls, coils, and kinks

Welcome to our curly hair routine series!   Curls, coils, and kinks au naturel can sometimes be hard to navigate. Textured hair needs 4 main...read more

from drab to fab…how to combat dull, dry hair

Hair-health check! We're officially halfway done with 2021 (we're in shock too) which usually means the good habits we established at the beginning of the...read more

shop our must-have hair tools sale now

Please note: This sale concluded on June 30th, 2021. Run, don't walk -- It's time to stock up on amika's hair tools! We're giving all...read more

meet Perfidia: our friend, queen, and legend

We love having thought provoking conversations with our friends and community members. We always strive to provide a safe space where we can all learn...read more

how to maintain your hair color this summer

photo by @cleanerbeauty_babe Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also (and not-so-glamorously) the season of dry, damaged...read more

an important message from our friend Matt this Pride month

As Pride month rolls on, we want to take a moment to acknowledge not only how our community members are celebrating, but how they’re continuing...read more

how our LGBTQIA+ friends and allies are celebrating Pride this year

amika was founded on self-expression, individuality, and inclusivity. a friend to all hair and humans, we strive to welcome everyone into our squad -- it's...read more

Brooklyn businesses we love: Byas & Leon

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot of...read more

what to get in our biggest sale of the year

It’s our birthday and we’ll share the love with our friends if we want to! To celebrate 14 years of amika, we’re giving ALL of...read more

salons we love: Lik Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

for the pro's:

One of the most common things stylists hear from clients is that they want their blonde to be “icy” or “ashy”. It’s a huge trend...read more

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