the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continues to be of the utmost importance....read more

Brooklyn businesses we love: Cmarty's Jerk

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

what is sea buckthorn berry? and how we're sourcing it sustainably

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn berry” in some form. If you didn’t already know,...read more

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the future of our planet. We are always striving...read more

hair diaries: how christine is embracing her gray hair

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

for the pro's: 5 ways to be more sustainable in your salon

We may not think about it often, but salons can produce a lot of waste. For instance, did you know that foils currently aren’t being recycled? “95%...read more

salons we love: Sensa Salon

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

Brooklyn business we love: Third Cult

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

hair diaries: how matt’s hair holds his history

Here at amika, we are fascinated with learning and sharing the hair journeys of our community. Everyone’s relationship and journey with their hair is completely...read more

support and educational resource for the AAPI community and allies

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts and thoughts go out to all victims of...read more

salons we love: Blueprint Hair Studio

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

Brooklyn businesses we love: Ode to Babel

amika was born and raised in Brooklyn (specifically Bushwick), a hub of creative thinkers, artists, and entrepreneurs. This borough is where we pull a lot...read more

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