the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

for the pro's: how to use the kure multi-task repair treatment in salon

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once while always keeping client satisfaction  top of mind. We recently launched...read more

our friends wrote letters to their hair

We’ve noticed that our community loves sharing and talking about their hair journeys.  There’s something so therapeutic about sharing the same hair struggles as someone...read more

friend of amika: how lauren learned to take better care of her hair

The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more

what's the difference between the kure multi-task repair treatment and flash instant shine mask?

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash instant...read more

how to use the kure multi-task treatment to repair damaged hair

If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more

NEW kure collection spotlight: how to fix damaged hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more

what causes hair damage and how to prevent it

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the strength and elasticity of our hair. These bonds can...read more

salons we love: Belleair Hair

One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more

for the pros: how amika stylists use the wizard detangling primer

Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more

what to buy the people you love for valentine's day

Whether you’re spending Valentine's Day with your partner, friends, family, or by yourself, it’s safe to say plans are going to be looking a lot different...read more

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This included where and how to educate...read more

black hair industry leader's lookbook

image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more

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