the strand

the inside scoop on amika:
brooklyn lifestyle, all things hair.
debunking product myths +
serving look inspo, one strand at a time.

which amika styling spray is right for you?

Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options to choose from that will help—the wizard...read more

hair porosity 101

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can potentially be confusing. What is hair...read more

which shampoo and conditioner is right for me?

As haircare specialists, we know the first and most important step of any hair routine is shampoo and conditioner. Washing and conditioning is the most...read more

multi-mask your way to the hair of your dreams

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New York in the summer! Other summer staples? Hair masks to combat dry,...read more

drench your hair with NEW hydro rush intense moisture collection

Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if you ask us). We know that hair...read more

3 ways to prep your wedding hair

Dust off your something old, something new, something borrowed, and something new--wedding season is here! When preparing for a wedding, what’s on your to-do list?...read more

Christopher John Rogers fashion show: come backstage with amika

photo: @aaronweiss Two years after his last IRL show, Christopher John Rogers returned to the runway in Brooklyn, New York with Collection 10. If you’re...read more

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighborhood – from the graffiti art in our office...read more

go to bed with amika

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especially now, when the world is hurting...read more

NEW amika value sets: wash your way to the ultimate hair routine

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new wash and care value...read more

amika goes behind the scenes of the Met Gala 2022

Affectionately referred to as “fashion’s biggest night out,” the Met Gala 2022 red carpet showcased a plethora of gilded glamour-inspired looks. Not only were the outfits...read more

how to put dry hair to bed with our NEW overnight hydration treatment

It’s no secret that a good nighttime routine does wonders for the body, mind, and soul. Whether it’s a face mask, a mug of warm...read more

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obé x amika giveaway

enter for chance to win obé x amika goodie bag + unlock 20% off any perk up dry shampoo

BY SIGNING UP YOU AGREE TO RECEIVE MARKETING COMMUNICATIONS FROM AMIKA. YOU CAN UNSUBSCRIBE AT ANY TIME. GIVEAWAY CLOSES 11:59 PM EDT ON 10/28/22. 10 WINNERS WILL BE SELECTED AT RANDOM ON 10/31/22 AND NOTIFIED BY EMAIL. COUPON CODE WILL BE SENT TO EMAIL IMMEDIATELY UPON ENTRY AND CANNOT BE COMBINED WITH ANY OTHER OFFERS.

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