It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once while always keeping client satisfaction top of mind. We recently launched...read more
We’ve noticed that our community loves sharing and talking about their hair journeys. There’s something so therapeutic about sharing the same hair struggles as someone...read more
The name amika means friend in the language Esperanto and is a symbol of our belief in power of community and the beauty of diversity....read more
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have noticed looks similar to another one of our products; flash instant...read more
If you didn’t already know, our kure collection just had a huge revamp. We added bond cure technology, plant butters, and vegan proteins into our...read more
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We create products to solve...read more
What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the strength and elasticity of our hair. These bonds can...read more
One of our most beloved communities is our salon and stylist friends. If you didn’t already know, amika is Brooklyn-born + salon-raised. We celebrate our...read more
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is either their number one favorite product or...read more
Whether you’re spending Valentine's Day with your partner, friends, family, or by yourself, it’s safe to say plans are going to be looking a lot different...read more
In June, we shared a resource for all of our friends on how to support the BIPOC community. This included where and how to educate...read more
image via @christopherjohnrodger, hair by @naeemahlafond For Black History Month, we want to amplify and share the work of Black artists who inspire us and...read more
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