signature collection

a model with long, brown, curly hair smiles while holding amika nourish + shine legends haircare gift set box. the background is green and there is a darker green shape in the foreground

'tis the season for softness

gift nourishing wash care + treatments from our signature collection for seriously silky hair.
  • super-sized signature set | normcore shampoo and conditioner + soulfood mask
    save$38
    super-sized signature set

    normcore shampoo and conditioner + soulfood mask

    Rated 4.6 out of 5 stars. 11 reviews.
    $114.00
    $152.00
  • super-sized signature set | normcore nourishing shampoo + conditioner + the wizard detangling primer
    save$41
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard detangling primer

    Rated 5.0 out of 5 stars. 1 reviews.
    $123.00
    $164.00
  • super-sized signature set | normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer
    save$41
    super-sized signature set

    normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer

    Rated 5.0 out of 5 stars. 1 reviews.
    $123.00
    $164.00
  • signature saviors | essential trial set
    signature saviors

    essential trial set

    Rated 4.9 out of 5 stars. 97 reviews.
    $30.00
  • strand superheroes routine set | normcore shampoo, conditioner + superfruit star + perk up + wizard
    save$29
    strand superheroes routine set

    normcore shampoo, conditioner + superfruit star + perk up + wizard

    Rated 3.7 out of 5 stars. 3 reviews.
    $118.00
    $147.00
  • hand wash | infused with sea buckthorn berry
    hand wash

    infused with sea buckthorn berry

    Rated 4.9 out of 5 stars. 96 reviews.
    $26.00
  • perk up | dry shampoo sample set
    perk up

    dry shampoo sample set

    Rated 5.0 out of 5 stars. 2 reviews.
    $10.00
  • perk up plus | extended clean dry shampoo sample set
    perk up plus

    extended clean dry shampoo sample set

    Rated 0.0 out of 5 stars.
    $12.00
  • perk up ultra | oil control dry shampoo sample set
    perk up ultra

    oil control dry shampoo sample set

    Rated 5.0 out of 5 stars. 1 reviews.
    $12.00
  • amika x Ellis Brooklyn | limited-edition perk up GUAVA GRANITA dry shampoo
    amika x Ellis Brooklyn

    limited-edition perk up GUAVA GRANITA dry shampoo

    Rated 4.9 out of 5 stars. 127 reviews.
    $29.00
  • amika x Ellis Brooklyn | limited-edition perk up GUAVA GRANITA dry shampoo bundle set
    save$15
    NEW
    amika x Ellis Brooklyn

    limited-edition perk up GUAVA GRANITA dry shampoo bundle set

    Rated 4.9 out of 5 stars. 67 reviews.
    $35.00
    $50.00
  • beach day besties | dry shampoo duo
    save$7
    NEW
    beach day besties

    dry shampoo duo

    $40.00
    $47.00
soulstruck soulstruck nourishing dry hair mask
soulfood soulfood nourishing hair mask
soulstruck soulstruck nourishing dry hair mask
perk up perk up dry shampoo
normcore normcore signature shampoo
a model in a beach chair holds a bottle of amika perk up GUAVA GRANITA

your instant getaway from wash day

same stylist-loved results. same oil-removing technology. NEW limited-edition GUAVA GRANITA scent.
bottles of amika soulstruck and perk up stand against an orange background

fewer wash days ahead

refresh + soften strands between washes with this duo for dry hair in need of a midweek boost.
amika soulfood mask floating against an orange background

take a moment to mask

as the #1 mask brand in the U.S.,* we’ve got a treatment for all hair in need of moisture, softness + everything in between.
*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2024
softness without the wait
soulstruck dry hair mask works in seconds to soften + moisturize dry, brittle hair while boosting overall strength.
model spraying amika soulstruck dry mask in their hiar in front of a pinkish-orange background
0x
softer hair instantly*
*clinically proven.
a tress of reddish brown hair wraps around amika soulstruck spray. the bottle sits in front of a pinkish-orange background
0x
more moisturized hair*
*clinically proven.
a hand combs through blond hair in front of a pinkish orange background
0x
stronger hair*
*clinically proven.

dry, brittle hair has met its mask

one spritz of our new dry hair mask makes strands softer, stronger + more moisturized in seconds.

customize your signature routine by hair type

your hair, your rules—choose the routine that gives your hair exactly what it needs.

  • 1

    step 1

    cleanse + boost shine

    mirrorball
    mirrorball

    high shine + protect antioxidant shampoo

    45% more shine*

    protects against pollution buildup

    $28.00

  • 2

    step 2

    soften + moisturize

    normcore
    normcore

    signature conditioner

    7x more conditioned hair*

    promotes elasticity resulting in soft, bouncy hair

    $27.00

  • 3

    step 3

    detangle + protect

    the wizard
    the wizard

    detangling primer

    protects against 450℉ heat

    detangles, reduces blow dry time + frizz

    $32.00

  • 4

    step 4

    soften + refresh

    soulstruck
    soulstruck

    nourishing dry hair mask

    6x softer + more moisturized hair†

    3.5x stronger hair†

    $32.00

*CLINICALLY PROVEN WHEN USING SHAMPOO + CONDITIONER TOGETHER AS A SYSTEM

**CLINICALLY PROVEN, AFTER ONE USE

†CLINICALLY PROVEN

ingredient images of pink grapefruit, apricot, vanilla, lily of the valley and sandalwood on an pink background.

what's in our iconic fragrance?

amika:aura opens with effervescent, bright pink grapefruit + juicy, ripe apricot before finally melting into nostalgic, soothing vanilla.
sea buckthorn ingredient spotlight

amika's secret sauce: sea buckthorn

there are many reasons we consider our sustainably sourced sea buckthorn our secret sauce. for starters, it's a nutrition powerhouse for hair. it's one of the most potent natural ingredients on the planet and it is one of the few known plant sources of the fatty-acid Omega 7. the superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp.

FAQ

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what is the difference between soulstruck nourishing dry hair mask + soulfood nourishing mask?

soulfood is a creamy, rinse-out mask packed with nutrients to nourish + soften strands. soulstruck is a weightless, leave-in hair mask that is sprayed onto strands for instant moisture + softness—no water or waiting required.

what other products feature the amika signature scent? that scent you love?

it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

is the signature collection cruelty free?

yes, all amika products are cruelty free.

is the signature collection vegan?

yes, the signature collection is certified vegan.

what hair types is the signature collection good for?

it is great for all hair types!

other collections you may like...

hydration collection

hydration collection

drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection.​ *clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.​
shop the collection
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volume collection

amplify your style with our volume collection for long-lasting lift + body.
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image of our bust your brass collection. image includes bust your brass cool blonde strength repair shampoo 9.2 fl. oz, bust your brass cool blonde strength repair conditioner 9.2 fl. oz, and the bust your brass toning + strength repair mask 8 fl. oz.

blonde collection

it's blonde maintenance made easy. this collection strengthens damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver. ​
shop the collection
image of the kure collection. image features the kure strength repair shampoo 9.2 fl. oz, the kure strength repair conditioner 9.2 fl. oz, the kure intense strength repair mask 8 fl. oz, the kure multi-task strength treatment, and the closer instant split-end seal cream.

repair collection

don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.
shop the collection

about our signature collection

the amika signature collection features all your fave formulas to show every strand the TLC it needs. each item in the amika haircare collection also has that warm fruity floral scent you love, so you’re never without your favorite fragrance. and if you truly can’t get enough of our iconic scent, try amika:aura hair + body mist that helps amplify your aura on strands + skin with every spritz.