was blockade discontinued?

yes, blockade has been phased out of our portfolio. we suggest trying superfruit star lightweight hair styling oil for heat protection, added shine + frizz control.

what type of hair does perk up dry shampoo work best on?

perk up dry shampoo works on all hair types. here at amika, we believe all hair is welcome. from curly to color-treated, this product is safe and effective for all.

does perk up dry shampoo leave a white cast?

not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.

what are some ways to use perk up dry shampoo?

check out other ways to use perk up dry shampoo here: https://loveamika.com/blogs/the-strand/how-to-effectively-use-dry-shampoo functionality

what is the difference between the soulfood mask and the kure mask?

soulfood mask is best for dry hair in need of moisture, while the kure mask is best for damaged hair in need of repair. think of soulfood as a drink of water for your hair.

how long should I leave soulfood mask in?

soulfood works best when it is left in the hair for 5-7 minutes.

how often should I use soulfood nourishing mask?

usage depends on hair type! for low or normal porosity hair, we recommend using soulfood once per week as an ultra-nourishing treat for you hair. high porosity hair types can use soulfood every wash, in the place of conditioner.

do I use soulfood nourishing mask in the place of conditioner, or after conditioner?

we recommend using soulfood in the place of conditioner.

is the wizard detangling primer safe to use on extensions?

yes, the wizard is extension safe.

does the wizard detangling primer have heat protection?

yes, the wizard offers heat protection up to 450° F and is a perfect primer for any heat styling.

softer hair in seconds

soulstruck nourishing dry hair mask is your shortcut to silky soft, moisturized hair instantly—no wash needed.

shop now

normcore
signature shampoo
Rated 4.8 out of 5 stars. 3916 reviews.
$10.00
-
$66.00
normcore
signature conditioner
Rated 4.9 out of 5 stars. 3557 reviews.
$10.00
-
$66.00
soulfood
nourishing hair mask
Rated 4.9 out of 5 stars. 3148 reviews.
$15.00
-
$57.00
soulstruck
nourishing dry hair mask
Rated 4.9 out of 5 stars. 352 reviews.
$17.00
-
$32.00
perk up
dry shampoo
Rated 4.8 out of 5 stars. 1850 reviews.
$16.00
-
$42.00
superfruit star
lightweight hair styling + heat defense oil
Rated 4.9 out of 5 stars. 682 reviews.
$22.00
-
$32.00
back
blockade
heat protectant serum
$32.00
perk up plus
extended clean dry shampoo
Rated 4.8 out of 5 stars. 1265 reviews.
$18.00
-
$45.00
perk up ultra
oil control dry shampoo
Rated 4.6 out of 5 stars. 523 reviews.
$18.00
-
$45.00
the wizard
detangling primer
Rated 4.9 out of 5 stars. 3993 reviews.
$16.00
-
$59.00
the wizard
silicone-free detangling hair primer
Rated 4.8 out of 5 stars. 1343 reviews.
$16.00
-
$32.00
supernova
moisture + shine hair cream
Rated 4.8 out of 5 stars. 828 reviews.
$30.00
save$22
NEW
soft hair stars
nourishing wash + care set
Rated 5.0 out of 5 stars. 1 reviews.
$53.00
$75.00
save$21
NEW
nourish + shine legends
mask + hair oil set
Rated 5.0 out of 5 stars. 2 reviews.
$47.00
$68.00
save$10
soulmate-level masks
soulstruck + soulfood mask duo
$58.00
$68.00
save$9
soften + refresh duo
perk up dry shampoo + soulstruck mask set
$52.00
$61.00
save$7
soft moves duo
soulstruck dry hair mask full + travel size set
Rated 4.7 out of 5 stars. 18 reviews.
$42.00
$49.00
travel-sized soul-utions
soulstruck, perk up dry shampoo + soulfood travel haircare set
$48.00
$53.00
soft strand manifestation
nourishing treat + style set
Rated 4.8 out of 5 stars. 60 reviews.
$51.00
nourishment-ality
nourishing routine set
Rated 4.9 out of 5 stars. 55 reviews.
$51.00
everyday magic
bestsellers set
Rated 5.0 out of 5 stars. 36 reviews.
$32.00
soft strand stars
nourishing wash + care set
Rated 4.9 out of 5 stars. 165 reviews.
$51.00
supersized superfruit
nourish + style set
Rated 4.9 out of 5 stars. 153 reviews.
$114.00
$164.00
save$38
super-sized signature set
normcore shampoo and conditioner + soulfood mask
Rated 4.6 out of 5 stars. 10 reviews.
$114.00
$152.00

soulstruck nourishing dry hair mask

The best dry hair mask!

I've never tried anything like this. I'm obsessed with Soulstruck! I'm so glad Amika created this. It truly feels so nourishing and hydrating on my thick straight Asian hair! I love it and I can't wait to add it to my everyday hair care routine.

Ariana

soulfood nourishing hair mask

favorite mask!

LOVE this mask. i use it as my conditioner every other time i wash my hair. nourishing enough to feel amazing, but light enough to not feel weighed down and greasy. the one product i will always keep stocked! 10/10 recommend.

madeleine w.

soulstruck nourishing dry hair mask

A GAME CHANGER

Applied this to my wavy & frizzy hair and the frizz instantly went away. My hair was super soft after like I just washed my hair. It smells amazing, is super convenient, & I will be bringing this everywhere with me!

Katie

perk up dry shampoo

best dry shampoo ever

me and both my daughters love the amika dry shampoo. it has an amazing smell but it also works very well without leaving build up on your hair. it also last forever, so a bottle goes a very long way. i haven't found another dry shampoo that even compares.

C.Dunn

normcore signature shampoo

love this stuff

i absolutely love this shampoo/conditioner! my hair is usually SO sensitive & easily gets weighed down or greasy, but not with this! it always feels so soft after i wash it & it smells AMAZING

London H.

a model in a beach chair holds a bottle of amika perk up GUAVA GRANITA

your instant getaway from wash day

same stylist-loved results. same oil-removing technology. NEW limited-edition GUAVA GRANITA scent.

shop perk up GUAVA GRANITA

bottles of amika soulstruck and perk up stand against an orange background

fewer wash days ahead

refresh + soften strands between washes with this duo for dry hair in need of a midweek boost.

shop now

amika soulfood mask floating against an orange background

take a moment to mask

as the #1 mask brand in the U.S.,* we’ve got a treatment for all hair in need of moisture, softness + everything in between.

shop masks

*Source: Circana/U.S. Prestige Beauty Total Measured Market, Hair Sales, 12 months ending December 2024

softness without the wait

soulstruck dry hair mask works in seconds to soften + moisturize dry, brittle hair while boosting overall strength.

model spraying amika soulstruck dry mask in their hiar in front of a pinkish-orange background

softer hair instantly*

*clinically proven.

a tress of reddish brown hair wraps around amika soulstruck spray. the bottle sits in front of a pinkish-orange background

more moisturized hair*

*clinically proven.

a hand combs through blond hair in front of a pinkish orange background

stronger hair*

*clinically proven.

dry, brittle hair has met its mask

one spritz of our new dry hair mask makes strands softer, stronger + more moisturized in seconds.

shop now

customize your signature routine by hair type

your hair, your rules—choose the routine that gives your hair exactly what it needs.

1
step 1
cleanse + boost shine
mirrorball
high shine + protect antioxidant shampoo
45% more shine*
protects against pollution buildup
$28.00
2
step 2
soften + moisturize
normcore
signature conditioner
7x more conditioned hair*
promotes elasticity resulting in soft, bouncy hair
$27.00
3
step 3
detangle + protect
the wizard
detangling primer
protects against 450℉ heat
detangles, reduces blow dry time + frizz
$32.00
4
step 4
soften + refresh
soulstruck
nourishing dry hair mask
6x softer + more moisturized hair†
3.5x stronger hair†
$32.00

*CLINICALLY PROVEN WHEN USING SHAMPOO + CONDITIONER TOGETHER AS A SYSTEM

**CLINICALLY PROVEN, AFTER ONE USE

†CLINICALLY PROVEN

what's in our iconic fragrance?

amika:aura opens with effervescent, bright pink grapefruit + juicy, ripe apricot before finally melting into nostalgic, soothing vanilla.

learn more

amika's secret sauce: sea buckthorn

there are many reasons we consider our sustainably sourced sea buckthorn our secret sauce. for starters, it's a nutrition powerhouse for hair. it's one of the most potent natural ingredients on the planet and it is one of the few known plant sources of the fatty-acid Omega 7. the superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp.

FAQ

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what is the difference between soulstruck nourishing dry hair mask + soulfood nourishing mask?

soulfood is a creamy, rinse-out mask packed with nutrients to nourish + soften strands. soulstruck is a weightless, leave-in hair mask that is sprayed onto strands for instant moisture + softness—no water or waiting required.

what other products feature the amika signature scent? that scent you love?

it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

is the signature collection cruelty free?

yes, all amika products are cruelty free.

is the signature collection vegan?

yes, the signature collection is certified vegan.

what hair types is the signature collection good for?

it is great for all hair types!

other collections you may like...

hydration collection

drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection. *clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.

shop the collection

volume collection

amplify your style with our volume collection for long-lasting lift + body.

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image of our bust your brass collection. image includes bust your brass cool blonde strength repair shampoo 9.2 fl. oz, bust your brass cool blonde strength repair conditioner 9.2 fl. oz, and the bust your brass toning + strength repair mask 8 fl. oz.

blonde collection

it's blonde maintenance made easy. this collection strengthens damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.

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image of the kure collection. image features the kure strength repair shampoo 9.2 fl. oz, the kure strength repair conditioner 9.2 fl. oz, the kure intense strength repair mask 8 fl. oz, the kure multi-task strength treatment, and the closer instant split-end seal cream.

repair collection

don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.

shop the collection

about our signature collection

the amika signature collection features all your fave formulas to show every strand the TLC it needs. each item in the amika haircare collection also has that warm fruity floral scent you love, so you’re never without your favorite fragrance. and if you truly can’t get enough of our iconic scent, try amika:aura hair + body mist that helps amplify your aura on strands + skin with every spritz.

softer hair in seconds

signature shampoo

signature conditioner

nourishing hair mask

nourishing dry hair mask

dry shampoo

lightweight hair styling + heat defense oil

heat protectant serum

extended clean dry shampoo

oil control dry shampoo

detangling primer

silicone-free detangling hair primer

moisture + shine hair cream

nourishing wash + care set

mask + hair oil set

soulstruck + soulfood mask duo

perk up dry shampoo + soulstruck mask set

soulstruck dry hair mask full + travel size set

soulstruck, perk up dry shampoo + soulfood travel haircare set

nourishing treat + style set

nourishing routine set

bestsellers set

nourishing wash + care set

nourish + style set

normcore shampoo and conditioner + soulfood mask

your instant getaway from wash day

fewer wash days ahead

take a moment to mask

dry, brittle hair has met its mask

customize your signature routine by hair type

your hair, your rules—choose the routine that gives your hair exactly what it needs.

what's in our iconic fragrance?

amika's secret sauce: sea buckthorn

FAQ

other collections you may like...

hydration collection

volume collection

blonde collection

repair collection

about our signature collection