model spraying amika x HairToStay the wizard silicone-free detangling primer

help a cancer patient keep their confidence

HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling, a treatment which can reduce hair loss during chemotherapy.

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what is HairToStay?

HairToStay is a nonprofit organization committed to raising awareness and financial aid for scalp cooling, a treatment which can reduce hair loss during chemotherapy. this helps to maintain a sense of normalcy and privacy in a patient’s life and avoid the emotional damage that hair loss can often cause.

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how does scalp cooling work?

scalp cooling constricts the blood vessels in the hair follicles, thereby exposing them to less of the chemotherapy medication that often results in total hair loss. additionally, the chemotherapy’s effects on the hair follicle are reduced due to the slowing of the cellular metabolism.
HairToStay product line

why are we partnering with HairToStay?

amika has always been much more than just a professional hair care and tools company. we not only understand the impact that our products have on people, helping them look and feel their best, we have also always understood the importance of giving back.
amika x HairToStay the wizard silicone-free detangling primer

how does amika support HairToStay?

amika has partnered with HairToStay since 2018. each year, we launch a limited edition product and donate a set dollar amount per unit sold. Want to help? you have the power to support scalp cooling subsidies when you shop with amika, with the option to add a $1–10 donation to your order at checkout.
model holding amika x HairToStay the wizard silicone-free detangling primer

i'm a salon owner/stylist, how can i help?

join the HairToStay 1000 Club movement and help raise the $1M needed to help 1,000 women and men avoid the devastation of hair loss and heartbreaking experience of a ‘chemo cut’. we are asking 1,000 salons to pledge to raise $1,000 over the course of the year.
amika is uniquely positioned to support HairToStay as our community of hairdressers intimately understand how important hair is to your sense of confidence and self-expression. we believe in the power of feeling true to yourself—and want to work to ensure that those undergoing chemotherapy can look and feel like the best version of themselves possible.
Chelsea Riggs, global brand president
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