best selling hair product and treatments

amika limited-edition holiday sets and gifts against a green background. a sticker reads: "NEW: limited edition, design by Incerti"

everyone's faves, all in one place

shop top-sellers + sets stuffed with icons for softness, strength, hydration + shine.
  • normcore | signature shampoo
    normcore

    signature shampoo

    Rated 4.8 out of 5 stars. 3930 reviews.
    $10.00
    -
    $66.00
  • normcore | signature conditioner
    normcore

    signature conditioner

    Rated 4.9 out of 5 stars. 3569 reviews.
    $10.00
    -
    $66.00
  • perk up | dry shampoo
    perk up

    dry shampoo

    Rated 4.8 out of 5 stars. 1853 reviews.
    $16.00
    -
    $42.00
  • superfruit star | lightweight hair styling + heat defense oil
    superfruit star

    lightweight hair styling + heat defense oil

    Rated 4.9 out of 5 stars. 683 reviews.
    $22.00
    -
    $32.00
  • the kure | strength repair shampoo
    the kure

    strength repair shampoo

    Rated 4.9 out of 5 stars. 2318 reviews.
    $13.00
    -
    $77.00
  • the kure | strength repair conditioner
    the kure

    strength repair conditioner

    Rated 4.9 out of 5 stars. 1893 reviews.
    $13.00
    -
    $77.00
  • soulfood | nourishing hair mask
    soulfood

    nourishing hair mask

    Rated 4.9 out of 5 stars. 3155 reviews.
    $15.00
    -
    $57.00
  • frizz-me-not | hydrating anti-frizz treatment
    frizz-me-not

    hydrating anti-frizz treatment

    Rated 4.8 out of 5 stars. 610 reviews.
    $14.00
    -
    $30.00
  • forget frizz | anti-frizz shampoo
    forget frizz

    anti-frizz shampoo

    Rated 4.7 out of 5 stars. 454 reviews.
    $28.00
    -
    $75.00
  • forget frizz | anti-frizz conditioner
    forget frizz

    anti-frizz conditioner

    Rated 4.8 out of 5 stars. 496 reviews.
    $28.00
    -
    $75.00
  • hydro rush | intense moisture shampoo
    hydro rush

    intense moisture shampoo

    Rated 4.8 out of 5 stars. 1289 reviews.
    $13.00
    -
    $70.00
  • hydro rush | intense moisture conditioner for dry hair
    hydro rush

    intense moisture conditioner for dry hair

    Rated 4.7 out of 5 stars. 1160 reviews.
    $13.00
    -
    $70.00
  • hydro rush | intense moisture leave-in conditioner
    hydro rush

    intense moisture leave-in conditioner

    Rated 4.8 out of 5 stars. 1130 reviews.
    $14.00
    -
    $31.00
  • the kure | intense strength repair mask
    the kure

    intense strength repair mask

    Rated 4.9 out of 5 stars. 1077 reviews.
    $14.00
    -
    $64.00
  • amika:aura | hair and body mist
    amika:aura

    hair and body mist

    Rated 4.8 out of 5 stars. 571 reviews.
    $28.00
  • limited-edition amika:aura | hair + body mist
    NEW
    Rated 4.9 out of 5 stars. 7 reviews.
    $39.00
  • the wizard | detangling primer
    the wizard

    detangling primer

    Rated 4.9 out of 5 stars. 3998 reviews.
    $16.00
    -
    $59.00
  • supersized superfruit | nourish + style set
    supersized superfruit

    nourish + style set

    Rated 4.9 out of 5 stars. 153 reviews.
    $114.00
    $164.00
  • soft hair stars | nourishing wash + care set
    save$22
    NEW
    soft hair stars

    nourishing wash + care set

    Rated 5.0 out of 5 stars. 1 reviews.
    $53.00
    $75.00
  • nourish + shine legends | mask + hair oil set
    save$21
    NEW
    nourish + shine legends

    mask + hair oil set

    Rated 5.0 out of 5 stars. 2 reviews.
    $47.00
    $68.00
  • style revival icons | styling routine set
    save$13
    NEW
    style revival icons

    styling routine set

    Rated 4.7 out of 5 stars. 3 reviews.
    $32.00
    $45.00
  • blowout babe | thermal ionic hairbrush
    blowout babe

    thermal ionic hairbrush

    Rated 4.2 out of 5 stars. 287 reviews.
    $100.00