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hair 101
glass shelf showing amika shampoos and conditioners from left to right: hydro rush shampoo, hydro rush conditioner, the kure shampoo, the kure conditioner, mirrorball shampoo, mirrorball conditioner, normcore shampoo, normcore conditioner, big hit shampoo, big hit conditioner
products

which shampoo and conditioner is right for me?

have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...
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products

hair porosity 101

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...
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Soulfood Nourishing Mask with Question Mark Icon
how to

hair masking 101

Over the years, facemasks have seeped into our collective consciousness. We accept that sleepovers a...
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person holding hydro rush intense moisture shampoo and conditioner
products

what is hair zoning?

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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