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featured
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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meet NEW amika:aura hair and body mist
you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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brighten blonde, gray + silver tones with these pro tips
summer is coming to a close, and if you’re rocking blonde, gray, or silver strands, this may be welc...
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products
how to air dry your hair like a pro (without the frizz)
when it’s already hot out, air drying strands can be the way to go. and while we all love a big blow...
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all tangled up? here’s the detangling routine that actually works
no matter your hair type or texture, tangles can happen to all strands—and can turn brushing and sty...
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how to
it’s a smooth hair summer
while summer might mean sunny beach days, park picnics, and rooftop happy hours, for your hair it ca...
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products
the best hydrating hair masks for all hair types
thirsty strands in need of serious moisture beyond the everyday hydrating shampoo? it's time for a m...
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how to
how to get frizz-free, healthy-looking waves
wavy strands of the world, listen closely: maintaining your natural wave pattern so your hair always...
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products
your summer haircare survival guide
we love summer, but it can put your strands through it! head to our blog for tips on keeping your ha...
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get the NYFW look: amika x Evanie Frausto at Sandy Liang F/W 2025
picture this: you’re fresh off the subway, bundled in layers, and your strands are tousled from the ...
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how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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amika universe
our 2024 sustainability + social responsibility report is in!
let’s be honest…when it comes to the environment, the beauty industry can be an ugly place. we took ...
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products
our best dry shampoo for every hair type + concern
ring, ring! your perfect perk up match is on the line. pick up for your ultimate style-extending, cl...
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