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featured
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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new
meet João Incerti, the artist behind our 2026 holiday haircare sets
joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
readArticle
products
blockade is back! all about our pro-loved heat protectant serum
you loved it. you missed it. and now, stylists' wishes are our command: welcome back blockade heat p...
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products
how to keep hair color from fading
nothing beats the feeling of having fresh, vibrant hair color. but hair color doesn’t always want to...
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new
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new
new! meet perk up GUAVA GRANITA dry shampoo
amika x Ellis Brooklyn is back + juicier than ever.
at amika, we like to give our community what yo...
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giving back
amika x Forested: introducing our new sustainability partnership
amika means friend, and that spirit drives everything we do—from how we show up for our community to...
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new
finally! amika body care is here
you've asked. you've hinted. you've blown up our DMs. and we heard you loud and clear: our most-requ...
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new
meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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all
meet our 2025-2026 Rooted in Growth cohort winners!
we are officially in our third year of the Rooted in Growth Startup Grant program, and we can say wi...
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featured
2025 holiday haircare gift sets for everyone on your list
preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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featured
your guide to post-wash hair style prep
so you’ve cleansed with shampoo, detangled with conditioner, and maybe even took some time for a hai...
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