amika liter-sized bottles of shampoo and conditioner arranged against a light green and darker green patterned background

major wash day upgrades

from hydrating heroes to color protectors, find the shampoo + conditioner your hair's been waiting for.

take the quiz

soft strand stars
nourishing wash + care set
Rated 4.9 out of 5 stars. 167 reviews.
$51.00
save$43
super-sized hydration set
hydro rush intense moisture shampoo + conditioner + dream routine overnight treatment
Rated 4.4 out of 5 stars. 11 reviews.
$131.00
$174.00
save$36
super-sized frizz fighters set
anti-frizz shampoo, conditioner + treatment
Rated 4.8 out of 5 stars. 6 reviews.
$144.00
$180.00
save$49
super-sized blonde set
bust your brass cool blonde shampoo + conditioner + intense repair hair mask
Rated 5.0 out of 5 stars. 4 reviews.
$149.00
$198.00
save$44
super-sized strength repair set
the kure shampoo, conditioner + mask
Rated 5.0 out of 5 stars. 1 reviews.
$134.00
$178.00
save$47
super-sized strength repair set
the kure shampoo, conditioner + multi-task treatment
Rated 5.0 out of 5 stars. 3 reviews.
$141.00
$188.00
save$41
super-sized signature set
normcore nourishing shampoo + conditioner + the wizard detangling primer
Rated 5.0 out of 5 stars. 1 reviews.
$123.00
$164.00
save$46
super-sized hydration set
hydro rush intense moisture shampoo, conditioner + hair mask with hyaluronic acid
Rated 4.7 out of 5 stars. 6 reviews.
$138.00
$184.00
save$43
super-sized shine set
mirrorball high shine + protect antioxidant shampoo + conditioner + flash mask
Rated 5.0 out of 5 stars. 8 reviews.
$129.00
$172.00
save$41
super-sized signature set
normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer
Rated 5.0 out of 5 stars. 1 reviews.
$123.00
$164.00
save$38
super-sized signature set
normcore shampoo and conditioner + soulfood mask
Rated 4.6 out of 5 stars. 11 reviews.
$114.00
$152.00
forever friend
refillable conditioner bottle
Rated 4.7 out of 5 stars. 181 reviews.
$12.00
forever friend
refillable shampoo bottle
Rated 4.7 out of 5 stars. 178 reviews.
$12.00
save$37
super-sized iconic volume bundle
big hit volumizing shampoo + conditioner + rising star volumizing spray
Rated 5.0 out of 5 stars. 2 reviews.
$147.00
$184.00
save$9
iconic volume wash + style set
big hit volumizing shampoo + conditioner + rising star volumizing spray
Rated 5.0 out of 5 stars. 2 reviews.
$79.00
$88.00

power your shower

with clinically proven shampoos + conditioners

amika the protector shampoo and conditioner bottles in a red shower setting

up to 40 washes

of color protection*

*clinically proven

image of the forget frizz shampoo and conditioner against a pink background.

up to 74%

less frizz for 3 days in high humidity*

*clinically proven.

amika the kure strength repair shampoo and conditioner bottles sit on a white surface with a green brush next to them and in front of a blue-green tiled background

less breakage*

*clinically proven, when shampoo + conditioner are used together as a system.

bottles of amika normcore nourishing shampoo + conditioner

more conditioned*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of our NEW big hit volumizing shampoo and conditioner against a purple tiled background.

more volume*

*clinically proven, when using big hit shampoo + conditioner together as a system.

Image of hydro rush intense moisture shampoo and conditioner against a blue tiled background.

more hydration*

*clinically proven, when shampoo + conditioner are used together as a system.

Image of mirrorball high shine + protectant antioxidant shampoo and conditioner against a pink tiled background.

more shine*

*clinically proven, when shampoo + conditioner are used together as a system.

how we're upgrading your frizz routine

you loved velveteen dream shampoo + conditioner, so we made it even better.

A before and after image of a model's hair. The image on the left shows a model's hair before using the NEW frizz routine, and the image on the right is after using the new routine.

now clinically proven to reduce frizz by up to 74%
adds lightweight hydration without weighing hair down

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

⃰ clinically proven.

close-up image of vibrant, wavy red hair

having wash care worries?

take our quiz to unlock your custom shampoo + conditioner routine made with your strands in mind.

sea buckthorn berry ingredient spotlight

our superfruit soul: sea buckthorn

you may not know this, but in every amika formula you’ll find our signature superfruit ingredient—sea buckthorn. known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.

learn more

FAQ

are all amika shampoos + conditioners vegan?

yes! all amika shampoos + conditioners are vegan.

are all amika shampoos + conditioners safe for keratin, brazilian, or other chemically treated hair?

yes! our shampoos + conditioners are suitable for keratin, brazilian, or other chemically treated hair.

are amika all shampoos + conditioners color safe?

yes! our shampoos + conditioners are suitable for color-treated hair.

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

how are forever friend shampoo + conditioner bottles better for the planet than regular PCR bottles?

after using the forever friend bottle for 1 year, your environmental impact* is reduced by 69% compared to 2 PCR bottles. *generated from sustainable minds software.