how to

so you’ve cleansed with shampoo, detangled with conditioner, and maybe even took some time for a hai...

sequins, stripes, and a crystal-crusted Lady Liberty the size of my apartment building — Alice + Oli...

the leaves are changing, PSL has a firm hold on our coffee order again, and we’re fully ready to emb...

feeling a little charged up about static electricity in hair? we get it. from fly aways and frizz, t...

summer may be wrapping up, but there’s a chance your hair might still be feeling it. you may not rea...

when it’s already hot out, air drying strands can be the way to go. and while we all love a big blow...

no matter your hair type or texture, tangles can happen to all strands—and can turn brushing and sty...

while summer might mean sunny beach days, park picnics, and rooftop happy hours, for your hair it ca...

wavy strands of the world, listen closely: maintaining your natural wave pattern so your hair always...

let’s be real—summer’s all fun, park picnics, and sunny beach days until your hair decides to throw ...

hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....

at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...