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Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...

that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...

using dry shampoo may feel like second nature by now. you spray it in, massage into the scalp, and y...