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when asked what a face mask is, what comes to mind? a spa night with your friends? maybe a set of cu...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...

The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...

Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...

Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...

If you didn’t already know, our kure collection just had a huge revamp. We added bond fortifying tec...

For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...

have you been searching far and wide for your shower solution? it can be tough to navigate the wild ...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them and you. We...