your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Welcome to our curly hair routine series!  Textured hair needs 4 main things to thrive: styling, st...

By now, most of us have heard of “double cleansing” when it comes to skin. Generally, an oil-based p...

photo by healthy_is_the_new_black Welcome to our curly hair routine series!  Curls, coils, and ki...

The month of May means party season is about to begin. We’re talkin’ weddings, proms, and bacheloret...

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...

Dust off your something old, something new, something borrowed, and something new--wedding season is...

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...