how to

at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...

seeking silky strands? in pursuit of the perfect routine to fight frizz? we’ve got you! first off, j...

On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...

We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...

Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...

your strand symptoms: brittle, dull, hay-like hair. the diagnosis: here’s where it gets tricky...you...

If you’re a summer person, the minute the weather takes a turn for the ‘80s, you’re ready to strip d...