It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...

We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...

Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

curl care can be tricky to navigate, but a reliable routine makes caring for curls, coils and waves ...

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...

that feeling after a coveted salon blowout is truly a feeling like no other. a blow dry is different...