new
featured
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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new
amika must-haves for summer travel
days are getting longer, the temperature is getting hotter, and that vacation you planned is just ar...
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new
meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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products
meet NEW perk up ultra dry shampoo for extra oily scalps
calling all oily scalps! dial up hair’s highest potential with NEW perk up ultra dry shampoo—a power...
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pro
new! pro smooth over frizz-fighting treatment: our first salon-only service
toxic treatments, greasy oils, and freezing showers—oh my! we’ve tried just about every trick in the...
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products
meet NEW smooth over frizz-fighting treatment
got a min? fight unwanted frizz and seriously smooth strands in 60 seconds with NEW smooth over friz...
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new
meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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products
get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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products
everything to know about perk up plus extended clean dry shampoo
If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...
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products
The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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products
what's your blowout style?
whether you like your blowouts smooth and silky or big and bouncy, we’re about to break down 2 total...
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