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featured
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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meet João Incerti, the artist behind our 2026 holiday haircare sets
joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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new
2026 holiday hair + body gift sets for everyone on your list (including yourself!)
holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
readArticle
products
how to keep hair color from fading
nothing beats the feeling of having fresh, vibrant hair color. but hair color doesn’t always want to...
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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new! meet perk up GUAVA GRANITA dry shampoo
amika x Ellis Brooklyn is back + juicier than ever.
at amika, we like to give our community what yo...
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finally! amika body care is here
you've asked. you've hinted. you've blown up our DMs. and we heard you loud and clear: our most-requ...
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new
meet soulstruck, amika’s leave-in dry hair mask
we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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featured
2025 holiday haircare gift sets for everyone on your list
preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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products
meet NEW amika:aura hair and body mist
you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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products
your summer frizz-fighting routine
let’s be real—summer’s all fun, park picnics, and sunny beach days until your hair decides to throw ...
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new
the best anti-frizz treatments for your strands
first things first: frizz happens. frizz is a normal, naturally occurring experience that’s pretty m...
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new
meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner
big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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