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2026 holiday hair + body gift sets for everyone on your list (including yourself!)

holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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meet João Incerti, the artist behind our 2026 holiday haircare sets

joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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new

2026 holiday hair + body gift sets for everyone on your list (including yourself!)

holiday shopping doesn’t have to be stressful. promise! we made holiday gifting easier than ever wit...
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products

how to keep hair color from fading

nothing beats the feeling of having fresh, vibrant hair color. but hair color doesn’t always want to...
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new! meet the protector shampoo, conditioner + treatment for color-treated hair

when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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new! meet perk up GUAVA GRANITA dry shampoo

amika x Ellis Brooklyn is back + juicier than ever. at amika, we like to give our community what yo...
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finally! amika body care is here

you've asked. you've hinted. you've blown up our DMs. and we heard you loud and clear: our most-requ...
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meet soulstruck, amika’s leave-in dry hair mask

we get it: even when your hair is feeling way dryer than usual, carving out time for a 20+ minute ha...
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featured

2025 holiday haircare gift sets for everyone on your list

preparing for your usual holiday shopping panic? not this year! instead of stressing about what to g...
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products

meet NEW amika:aura hair and body mist

you asked. you hinted. and now it’s finally time to meet the most-requested product in amika history...
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products

your summer frizz-fighting routine

let’s be real—summer’s all fun, park picnics, and sunny beach days until your hair decides to throw ...
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new

the best anti-frizz treatments for your strands

first things first: frizz happens. frizz is a normal, naturally occurring experience that’s pretty m...
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meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner

big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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