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un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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what is sea buckthorn?
If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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how to easily recycle your amika empties and a be a friend to the planet
Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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how to clean your amika hair tools
you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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