HairToStay un.done volume and matte texture spray
products

un.done volume and matte texture spray had a glow up for good

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...
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sea buckthorn signature ingredient graphic
amika universe

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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products to recycle with terracycle
amika universe

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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hair styling tools
amika universe

how to clean your amika hair tools

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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sea buckthorn ingredient image
amika universe

everything you wanted to know about sea buckthorn berry

we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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amika is b corp certified graphic
amika universe

amika is officially B Corp certified!

Back in 2019, amika set a goal to be B Corp certified by 2024. Fast forward 4 years later, and we’re...
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samples of bust your brass products
amika universe

brassiness vs warmth: the truth behind the "yellow"

all images via google If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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blonde collection product line
how to

NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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hydration collection product line in front of starry background
amika universe

your amika winter hair horoscope is in

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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3d volume and thickening shampoo and conditioner
products

sexture beach look shampoo has been discontinued: here's what to use instead

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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nice cream cleansing conditioner
products

nice cream has been discontinued: why and what are the alternatives?

Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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