model applying bust your brass cool blonde intense repair mask
amika universe

busting myths about purple shampoo

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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harry posing
amika universe

hair diaries; harry's relationship with their hair

Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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collage of black owned brands
amika universe

Black-owned brands to shop

In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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products to recycle with terracycle
amika universe

how to recycle your amika products with TerraCycle®

Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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sign up for our loyalty program graphic
amika universe

how to earn points and redeem free gifts with amika

Let’s be friends...with benefits! You can now sign up for our loyalty program where the more you spe...
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amika is a friend to her, him, them, you, hair
amika universe

all hair is welcome; celebrating friendship, inclusion, and diversity with amika

Hi there! We wanted to take a moment to reintroduce ourselves. We’re amika, and it’s important that ...
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graffiti on wall
amika universe

7 LGBTQ-owned Brooklyn businesses

Being a Brooklyn-born brand means a lot to us. We love drawing inspiration from our Brooklyn neighbo...
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sea buckthorn berries
amika universe

amika is now certified Clean at Sephora

As a brand and a friend to the planet, it’s our job to take action. We understand that we make a lar...
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HairToStay un.done volume and matte texture spray
products

un.done volume and matte texture spray had a glow up for good

To celebrate another year of  partnership with HairToStay, we’ve created a limited-edition version o...
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sea buckthorn signature ingredient graphic
amika universe

what is sea buckthorn?

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...
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products to recycle with terracycle
amika universe

how to easily recycle your amika empties and a be a friend to the planet

Being a friend to the environment, it is our responsibility to make more sustainable choices for the...
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hair styling tools
amika universe

how to clean your amika hair tools

you’ve discovered your perfect-fit products, locked down your wash routine...but your strands don’t ...
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