amika universe

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meet João Incerti, the artist behind our 2026 holiday haircare sets

joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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SoGal Foundation + amika launch a new partnership

As a brand, we have always championed self-expression, individuality, and diversity. Our next DEI in...
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amika universe

5 things Instagram made me buy

Who else does the majority of their shopping on Instagram? Gone are the days of window shopping at t...
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amika universe

meet the team: how our ecommerce coordinator embraces her Hispanic heritage

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...
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recipients are in: Beauty Changes Lives x amika team up

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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amika is now certified Clean + Planet Positive at Sephora

We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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meet the recipients: amika x SoGal Foundation Rooted in Growth Startup Grant Program 

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequ...
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products

spray your way to help HairToStay

To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...
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amika universe

A Letter to our Community: Allyship and our Company’s Promise

As a brand that prides itself on being a friend to all, we had to use our voice to talk about the ra...
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spotlight on: Naeemah LaFond, amika Global Artistic Director

Though amika’s Global Artistic Director, Naeemah LaFond, may have started undergrad studying biomedi...
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what is sustainability?: how amika is trying to be more earth-friendly

For many of us, sustainability and climate change are at the forefront of our minds. With recent eve...
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amika universe

Support and Educational Resource for the LGBTQ+ Community and Allies

Right now, Pride is the most authentic it’s been in decades. Pride began as a protest for LGBTQ+ rig...
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products

amika + the planet are friends forever

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...
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