amika universe
featured
meet João Incerti, the artist behind our 2026 holiday haircare sets
joy is at the heart of amika, every day of the year + during the holiday season, we turn the volume ...
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amika universe
everything you wanted to know about sea buckthorn berry
we’re shining the spotlight on sea buckthorn berry, our signature superfruit ingredient that’s in ne...
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amika universe
amika is officially B Corp certified!
Back in 2019, amika set a goal to be B Corp certified by 2024, then officially met that goal by beco...
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amika universe
brassiness vs warmth: the truth behind the "yellow"
all images via google
If you’ve ever gone a shade of blonde before, you know how hard (and expensi...
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how to
NEW + updated blonde collection spotlight: how to get rid of brassiness in blonde hair
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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amika universe
your amika winter hair horoscope is in
Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...
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products
sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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products
nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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how to
drench your hair with NEW hydro rush intense moisture collection
Extra, extra! amika has a new collection and it’s all about hydration (just in time for summer, if y...
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products
silken up dry conditioner has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
a PSA regarding perk up dry shampoo
Note: this blog post has been updated on 11/23/22 based on our most up-to-date testing.
As a trust...
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