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sexture beach look shampoo has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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detox collection spotlight: how to achieve a happy + healthy scalp
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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the best hair oil for dry + frizzy hair
Ohhhhh, hair oils. You may be an extreme lover, or you may be an extreme hater. Let’s just say, not ...
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The NEW double agent 2-in-1 blow dryer + straightening brush is here
The smoothest operator in the game: double agent 2-in-1 blow dryer + straightening brush is here. Th...
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how to effectively use dry shampoo
It may seem like using dry shampoo is second nature by now. You spray, massage into the scalp, and y...
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what's your blowout style? a smooth + sleek vs voluminous blowout routine
When you go to the salon for a blowout, do you sashay out with voluminous locks flowing in the wind ...
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a hair mask on a mission
It’s a hair mask on a mission! To celebrate another year of partnership with HairToStay (4 years, to...
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how to choose the right hair mask for you
When asked what a face mask is, what comes to mind? A spa night with your friends? Maybe a set of cu...
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bushwick beach no-salt wave spray has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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signature collection spotlight: not so basic basics
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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