Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, you and them. We...

Those of you who are familiar with amika may know that our first break-out product was perk up dry s...

Let’s talk about hair porosity. This term gets thrown around from time to time, but we know it can p...

photo by wes.orians National Dry Shampoo Day is here! In our opinion, it’s an underrated holiday. ...

Have you ever heard of a primer? Maybe your first thought is paint primer, or maybe even a primer fo...

Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

If you didn’t already know, we just launched perk up plus extended clean dry shampoo! As the newest ...

That feeling after a coveted salon blowout is truly a feeling like no other. A blow dry is different...

Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...

Your amika hairoscope is in. We’re kicking off your zodiac element prescribed winter hair routine. K...

We’ve been cooking something up over here at amika and we are so excited to finally share it with yo...

Alright y’all. We’re in the dead of winter here in Brooklyn, so you know what that means. Layers and...