Imagine this: your hair feels tired, tangled, and in desperate need of some TLC. You have 3 options ...

If you look at our ingredient lists, it’s likely you’ve stumbled across one called ‘sea buckthorn’ q...

PSA: amika’s newest hydration drop is here! We’ve added a new ultra-hydrating hero to our lineup. Me...

Do you strive for that “lived-in” look featuring textured waves and a little bit of bed head? Well, ...

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, ...

What are bonds? We’re glad you asked! Hair is made up of different types of bonds that impact the st...

You may (or may not) know that a healthy scalp is key to growing (and maintaining) a healthy mane, n...

If you have been going blonde for a while, you know how hard it can be to maintain. You’re most like...

Here at amika, we’ve been talking a lot about the concept of ‘rest’ and how important it is (especia...

It’s time to set the record straight – what is the difference between the kure multi-task repair tre...

Welcome to our curly hair routine series!  Curls, coils, and kinks au naturel can sometimes be hard...

PSA: the kure repair mask has gotten a glow up. For those of you who aren’t familiar with this holy ...