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meet amika's 3D daily thickening treatment
You know what they say…new year, new hair (okay, maybe only we say that). But really, the start of a...
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how to
how to bring your curls back to life: power hour curl refreshing spray
Keeping waves, curls, coils, and kinks poppin' in between wash days can be quite the feat. Dryness, ...
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how to
4 steps to helping your blonde, silver, and gray hair recover from summer damage
Let’s be honest, no two haircare routines are the same. They’re customizable, unique, and curated fo...
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products
a handy guide to our detox collection
You may have seen that we recently added two new additions to our detox collection; reset clarifying...
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products
which amika hair oil is best for me?
As winter forges on, it’s natural to start curating a more potent, hydrating hair product routine. T...
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how to
beach wave fails and how to avoid them
Beach waves are to summer what florals are to spring, not groundbreaking, but essential nonetheless....
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how to
how to combat dry winter hair
It’s almost February, aka the most brutal and uneventful month in NYC. So, we urge everyone reading ...
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pro
for the pros: how amika stylists use the wizard detangling primer
Often when we speak to stylists and salon owners, they tell us that the wizard detangling primer is ...
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how to
how to find your perfect hair routine for your shade of blonde
We’re about to drop a truth bomb on you: not all shades of blonde are the same, and neither are the ...
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products
3 reasons why our community loves soulfood nourishing mask
We’ve said it once, we’ll say it again: soulfood nourishing mask is your must-have hair mask. We kno...
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how to
This Is The Easiest Way to Master a Salon Blowout At Home Using Only One Tool
Marisa Roy, friend of amika, received our new h(air) blow dryer brush in June so she could give us s...
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products
un.done volume and matte texture spray had a glow up for good
To celebrate another year of partnership with HairToStay, we’ve created a limited-edition version o...
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