In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...

It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...

We don’t know about you, but as summer starts to slowly wind down—even if New York weather says othe...

For those who didn’t know, amika now has a hyaluronic acid-infused hydration collection (AKA, our hy...

Leave-in conditioners are not new in any way, shape, or form, to the hair industry. However, with so...

We all have that one OG product that has a permanent spot in our shower. You know the one… it’s prob...

Sometimes it’s easy to anticipate when your hair is going to fall flat. Depending on your hair, that...

If you’re someone that has fine hair, you know how much of a struggle it can be to get your strands ...

It’s a fact: stylists are bona fide multi-taskers. Always balancing many different things at once wh...

As a professional-grade brand, we feel incredibly lucky to have the ability to consult the experts o...