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a guide to amika’s heat protectants
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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mask mixing 101
Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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how to build a hair routine
We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight t...
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spray your way to help HairToStay
To celebrate another year of partnership with HairToStay, our bestselling the wizard silicone-free d...
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how to tell if your hair is dry or damaged
Your strand symptoms: brittle, dull, hay-like hair. The diagnosis: here’s where it gets tricky...you...
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blonde collection spotlight: how to keep your blonde brass-free
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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sun + sand while protecting your strands
Ahh, summer. The season of sunshine, sun-kissed skin, bright highlights, and beachy waves. It’s also...
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how to deeply moisturize your curls, coils + kinks
Welcome to our curly hair routine series!
Textured hair needs 4 main things to thrive: styling, st...
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5 ways to cure your dry, winter hair woes
It’s only fitting that this article is currently being written on New York’s first official snow day...
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how to deeply cleanse your curls, coils, and kinks
photo by healthy_is_the_new_black
Welcome to our curly hair routine series!
Curls, coils, and ki...
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meet the NEW mirrorball high shine + protect antioxidant shampoo and conditioner
Allow us to show you the shiniest version of yourself. We’re excited to finally announce our newest ...
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