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featured
get the NYFW look: amika x Evanie Frausto at Sandy Liang F/W 2025
picture this: you’re fresh off the subway, bundled in layers, and your strands are tousled from the ...
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featured
how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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new
Fall 2024 recipients are in: Beauty Changes Lives x amika
amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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new
the 411 on hair oils (and how to use them)
in the world of haircare, hair oils are one of those products that garner a lot of opinions. for som...
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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amika universe
where we’re at (and where we’re going!)
an update on our Diversity, Equity, and Inclusion efforts
at amika, we're committed to cultivating ...
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last minute gifts for everyone on your list
here it comes: the final rush of holiday shopping. did you find that perfect thing for everyone? is ...
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amika universe
meet the recipients of our 2025 Rooted in Growth program
if you’ve been around the amikaverse for a little while, then you may be familiar with our Rooted in...
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amika universe
give back with us (it’s giving tuesday!)
after the rush of the thanksgiving holiday and busyblack friday shopping,a day we hold dear is final...
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new
the ultimate guide to amika hair care gift sets: a holiday gift for every hair type!
it’s a familiar feeling every year: the holidays are approaching, you start to panic, gift-buying be...
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pro
24 stylists share their best-ever hair advice
at amika, we’re always ready to celebrate you, your hair, and all the twists, turns, shades and styl...
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