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new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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what's the difference between the kure multi-task repair treatment and flash instant shine mask?
We launched a new product recently (oh haayyyy kure multi-task repair treatment) that you may have n...
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featured
volume collection spotlight: how to make thin hair look fuller
Here at amika, we are a friend to all. A friend to hair, hairstylists, to her, him, them, and you. W...
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products
nice cream has been discontinued: why and what are the alternatives?
Hi, friends! As you may or may not know, transparency is an integral part of our brand that continue...
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products
which amika hair tool is right for me?
The world of hot hair tools can be a confusing place to navigate. Do you want a straight, sleek fini...
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products
how to use a blowout hair brush
Now that salons are closing and you can't get that perfect blowout from your favorite stylist, we wa...
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products
pro tips: how to use the reset pink charcoal scalp cleansing oil in salon
Hi! I’m India, Territory Brand Manager for Western Canada for amika. I work closely with our distrib...
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products
phantom hydrating dry shampoo foam has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
flash instant shine mask: 60 seconds to shiny + soft hair
Masking has become a huge part of the promotion of self-care, and we are totally here for it! Whethe...
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products
how to use the kure multi-task treatment to repair damaged hair
If you didn’t already know, our kure collection just had a huge revamp. We added bond fortifying tec...
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products
got grit dry texture paste has been discontinued: here's what to use instead
Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...
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products
amika’s NEW perk up plus extended clean dry shampoo
For those of you who don’t know, perk up dry shampoo has been around for 10 (yes, 10!) years, and is...
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products
texture vs. volume: the truth behind that oomph
what’s *really* the difference between the words texture and volume? don’t both mean a little bit of...
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