On Sept. 8, amika was lucky enough to play a part in Susan Alexandra’s Spring/Summer 2023 show at Ne...

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and c...

Sometimes all your strands need is a solid hair mask. It’s the perfect addition to your “everything ...

For Hispanic heritage month, we heard from a few of our team members and stylists about what their H...

It’s the summer of prioritizing our strands over here at amika, and what better way to do that than ...

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...

The foundation of every healthy head of hair is a good shampoo and conditioner duo. Different hair w...

As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...

Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...

It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...

Fun fact: Frizzy hair is one of the most asked about hair concerns, especially in the summer months ...

We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...