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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products
your summer frizz-fighting routine
let’s be real—summer’s all fun, park picnics, and sunny beach days until your hair decides to throw ...
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new
the best anti-frizz treatments for your strands
first things first: frizz happens. frizz is a normal, naturally occurring experience that’s pretty m...
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new
meet NEW frizz-me-not hydrating anti-frizz treatment, forget frizz anti-frizz shampoo and conditioner
big news: frizz is so over. introducing a NEW smoothing routine that locks in moisture, locks out fr...
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new
amika must-haves for summer travel
days are getting longer, the temperature is getting hotter, and that vacation you planned is just ar...
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all
how we partnered with Ellis Brooklyn to create NEW perk up MIAMI NECTAR
we let our wanderlust run wild with our friends at Ellis Brooklyn + dreamt up the hottest collab to ...
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new
meet NEW midnight mender overnight repair treatment
we’ve all dreamt of damage-free strands that are smooth, strong, and soft. you know—the kind where y...
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featured
get the NYFW look: amika x Evanie Frausto at Sandy Liang F/W 2025
picture this: you’re fresh off the subway, bundled in layers, and your strands are tousled from the ...
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featured
how to get Chappell Roan’s award show style
we’ve got the scoop on the steps and formulas Chappell Roan's stylist, Dom Forletta, used to style C...
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giving back
Fall 2024 recipients are in: Beauty Changes Lives x amika
amika has always championed diversity and inclusivity, but as we grew increasingly aware of the ineq...
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new
a hair styling oil for every concern
in the amikaverse, there’s hair styling oils for just about every hair ask—but which is right for yo...
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how to
how to use hair oil so hair looks shiny, not greasy
hair oils can be polarizing. and we get it: if you have oily hair, you may think you don’t need one....
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new
meet NEW superfruit star lightweight styling oil
introducing superfruit star lightweight styling oil, your new multitasking hair hero that’s clinical...
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