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featured
new! meet the protector shampoo, conditioner + treatment for color-treated hair
when it comes to helping your hair color last longer, using a color-safe shampoo + conditioner is ju...
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products
wash day the amika way
You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and co...
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amika universe
recipients are in: Beauty Changes Lives x amika team up
As a salon-raised brand, it’s our purpose to give back to the stylist community and make a differenc...
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new
meet amika’s new hydro rush intense moisture mask
Dry hair? It’s time to take five with our NEW hydro rush intense moisture mask. The newest addition ...
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how to
how to moisturize your hair
It’s time to moisturize your mane. Similarly to your favorite moisturizer you use on your face or bo...
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how to
how to deep condition your hair
We might sound like a broken record here, but the summer weather can really wreak havoc on our stran...
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how to
heatless hairstyles: amika edition
We’ll be the first to admit, we love a good old-fashioned blow out. Beachy waves? Sign us up! A stra...
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products
get your hands on amika's newest launch
Psst…something new has arrived, and it’s not what you’re thinking. We’ve heard you all asking for mo...
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products
demystifying hair terminology
Let’s go to hair school! During your shampoo and conditioner search, you might come across some reco...
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amika universe
amika is now certified Clean + Planet Positive at Sephora
We’re proud to announce that we’ve graduated from certified Clean at Sephora to certified Clean + Pl...
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products
a guide to amika’s heat protectants
Blowouts, beachy waves, bouncy curls, oh my! While we’re the first to admit how much we love hair to...
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how to
mask mixing 101
Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-a...
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how to
how to use leave-in conditioner
If you’re a friend of ours, you know how much we love talking about the importance of hair hydration...
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