For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts an...

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the b...

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...

the best way to show your hair you care? break up with breakage. according to an amika pro, “literal...

When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...

Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...

In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...

If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...

Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...