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amika universe
what is sea buckthorn berry? and how we're sourcing it sustainably
When you look at our ingredient lists, you may notice yourself always coming across “sea buckthorn b...
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how to
A-train: 5 steps to a bright blonde blowout
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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products
what is hair zoning?
In a world where trends like skin cycling and slugging are sweeping TikTok, we can’t help but wonder...
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amika universe
busting myths about purple shampoo
If you’re thinking about going blonde, it is no small feat! And if you have been blonde before or ar...
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products
multi-mask your way to the hair of your dreams
Popsicles, soft-serve ice cream, sweating in Central Park, humid subway stations...sounds like New Y...
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amika universe
hair diaries; harry's relationship with their hair
Hi there, friends! Here at amika, it’s important that you know you will always have a friend in us. ...
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how to
how an amika friend found her perfect routine for healthy hair
Today, we thought we would do a little q+a, which isn’t really something we’ve done here yet on The ...
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products
NEW amika value sets: wash your way to the ultimate hair routine
It’s time to go back to the basics. Great hair starts in the shower, which is why we have three new ...
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amika universe
Black-owned brands to shop
In June, we shared a resource for all of our friends on how to support the BIPOC community. This inc...
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how to
how to hydrate, strengthen, and protect your curls, coils, and kinks
Welcome to our curly hair routine series!
Curls, coils, and kinks au naturel can sometimes be hard...
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how to
A-train: 7 steps to a voluminous hair look
Welcome to A-train tutorials, an educational monthly series (inspired by a true hub for all New York...
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amika universe
how to recycle your amika products with TerraCycle®
Did you know that 80% of the 35 million tons of plastic the US produces each year ends up in landfil...
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