Have you ever heard the saying ‘out with the old, in with the new’? Transparency has always been an ...

We’re halfway through April, which means music festival season is upon us (we can’t believe it eithe...

photo: Getty Images + John Shearer One of the biggest nights of fashion has come and gone once agai...

Dust off your something old, something new, something borrowed, and something new--wedding season is...

Hold up…we have a NEW styling product added to our hold collection. Meet on lock high hold hair wax!...

Happy Earth Month! While we’re a firm believer in practicing sustainable responsibility all year rou...

For our newest launch (welcome to the world fadeblock pre-shampoo color seal!), we asked our friend ...

August has entered the chat: Aka. that transitional time where you don’t know whether to slather on ...

amika stands with the AAPI community and will continue to denounce racism of any kind. Our hearts an...

Have you been keeping up with perk up? Our dry shampoo collection consists of two dry shampoos—the b...

Happy Earth Day! For those of you who know us, you know that going green is one of the top initiativ...

Remember those early 2000’s shampoo commercials where the model’s mane is swishing back and forth in...